AGRANA Fruit
food and beverage
Brand&ActivationManager
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“Brand & Activation Manager at AGRANA Fruit. Skills: Brand & Activation Strategy, Innovation & Assortment, In-Market Activation, 360° Campaigns, Customer Concepts. Own and grow the Watson Says portfolio & category strategy across Europe. Turn insights into winning innovations, assortments & LTOs”
What You'll Achieve.
Grow the Watson Says portfolio & category strategy; Drive strong in-market activation; Enable Sales; Shape a scalable beverage platform; Direct impact on business growth
Industry & Context.
What They're Looking For.
Must Have
3–5 years in Brand / Trade Marketing / Activation (FMCG or Beverage)
Nice to Have
Experience in foodservice or distributor-driven environments is a plus, Fluent any other European language (ideally German, French or Spanish) is a plus
What You'll Do.
Own and grow the Watson Says portfolio & category strategy across Europe
Turn insights into winning innovations
Drive strong in-market activation (campaigns
Bring the brand to life with 360° campaigns & compelling content
Enable Sales with sharp storytelling & customer-ready concepts
Collaborate globally and shape a scalable beverage platform
How You'll Work.
Team & Collaboration
Collaborate globally
Communication Scope
Excellent storytelling skills
Full Job Description
AGRANA Fruit is part of the AGRANA Beteiligungs-AG, operating at 26 production sites on 5 continents worldwide. We offer a wide range of creative and innovative solutions for the food and beverage industry. Our fruit solutions deliver high quality fruit, which is expertly prepared to be used in the dairy, ice cream, bakery, food service and beverage industries. AGRANA Fruit’s product development work incorporates the latest global nutritional and health trends. **Your Impact** * Own and grow the **Watson Says portfolio & category strategy** across Europe * Turn insights into **winning innovations, assortments & LTOs** * Drive **strong in-market activation** (campaigns, events, POS, sampling) * Bring the brand to life with **360° campaigns & compelling content** * Enable Sales with **sharp storytelling & customer-ready concepts** * Collaborate globally and shape a **scalable beverage platform** **Your ideal profile** * 3–5 years in **Brand / Trade Marketing / Activation (FMCG or Beverage)** * Passion for **building premium, trend-led brands** * Strong commercial mindset + hands-on execution * Experience in **foodservice or distributor-driven environments** is a plus * Excellent storytelling & stakeholder skills * Fluent English; any other European language (ideally **German, French or Spanish) is** a plus **Our offer:** * ✨ Real ownership & visibility * 🌍 International scope, high-growth category * 🥤 Build an emerging beverage brand with entrepreneurial spirit * 📈 Direct impact on business growth * 🏠 Flexible home office option in alignment with your leader * 💪 AGRANA "Fit Program" offering various sports and health programs * 💰Due to legal requirements, we disclose a minimum salary of €47,368.02 gross p.a. (full-time) according to the collective agreement Find out more about [AGRANA Fruit](https://www.agrana.com/en/about-us/segments-and-products/fruit) and also visit us on [LinkedIn](https://www.linkedin.com/company/agrana-fruit/). As a global company, we are
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