WPP Media
BiddableSearch,Manager
“Biddable Search, Manager at WPP Media. Skills: Biddable media, SEM, Search, Facebook, Programmatic. Diagnose a client’s current situation their objectives. Develop Media proposals in line with client needs”
What You'll Achieve.
Exceed client expectations in terms of biddable media implementation; Create a road-map for the next year; Maximize the client’s return on investment; Improving performance based metrics such as CTR, Avg CPC, CPA, etc.; Address goals and KPIs
Industry & Context.
Diagnose a client’s current situation their objectives; Ability to support others in problem solving
What They're Looking For.
Must Have
Minimum 5-7 years of SEM experience, Extensive usage and knowledge of analytical packages e. g. Google Analytics, or Omniture, Strategy and implementation of client campaigns across the following platforms: Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook and Instagram Ads, Proficient in Microsoft Office with a focus on Excel (vlook ups, pivot tables, IF functions), Account and team management experience, A demonstrably high level of initiative and resourcefulness, Excellent administrative and organisational skills, with presentation skills, Attention to detail with high levels of accuracy, Ability to cope with conflicting demands and to prioritise tasks, Ability to support others in problem solving, Google Analytics and AdWords
Nice to Have
Strategic knowledge and implementation of SEO tactics is added advantage
What You'll Do.
Diagnose a client’s current situation their objectives
Develop Media proposals in line with client needs
Use Neo proprietary tools to understand consumer behaviors and then develop strategies and/or opportunities accordingly
Grow relationships with all relevant contacts client side including Senior Management
Work with client teams to ensure that retainer and project based work is implemented efficiently and to the expect standards/deadlines
Ensure SEM efficiencies are made by the proper use of tools and integration
Continuously working with the client and 3rd party teams to develop and implement tactics and content marketing initiatives
Allocate clients budgets to maximize the client’s return on investment
Constant focus and optimization on improving performance based metrics such as CTR
Be competent in spotting and driving opportunities for existing clients
Work with Senior Management on new business & award entries
Manage revenue and finance process
Work with Senior Management to address goals and KPIs
Be competent at keeping an internal WIP document up to date
Ensure team members are completing work on time
Ensure all SEM output is SOX compliant and timesheets are completed accurately
Provide on the job training
coaching and mentoring to Search Executive/Assistant
Conduct performance reviews with Search Executive/Assistant where relevant in accordance to Neo processes and timelines
Provide timely feedback to ensure all search deliverables are of a high-quality
Assist in the recruitment of new Search Managers
Executives or Assistants
How You'll Work.
Team & Collaboration
Work with client teams; Grow relationships with all relevant contacts client side including Senior Management; Continuously working with the client and 3rd party teams; Work with Senior Management on new business & award entries; Work with Senior Management to address goals and KPIs; Ensure team members are completing work on time; Provide on the job training, coaching and mentoring to Search Executive/Assistant; Conduct performance reviews with Search Executive/Assistant; Provide timely feedback; Assist in the recruitment of new Search Managers, Executives or Assistants; Leading Collectively to Inspire transformational Creativity; Balancing People and Client Experiences by Cultivating Trust; Championing Growth and Development to Mobilize the Enterprise
Communication Scope
Presentation skills
Process & Methodology
Ensure that retainer and project based work is implemented efficiently and to the expect standards/deadlines, Allocate clients budgets to maximize the client’s return on investment, Be competent at keeping an internal WIP document up to date, Ensure team members are completing work on time, Ability to cope with conflicting demands and to prioritise tasks
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