WPP Media
media
BiddableExecutive
“Biddable Executive at WPP Media. Skills: Paid Search, Paid Social, campaign management, optimization, data analysis. Perform keyword research. campaign building”
What You'll Achieve.
deliver transformational growth; deliver creative personalisation at scale; clients see exactly where, how, and why their media investment is working; help millions of people across the country; design smarter services; influence better decisions; improve performance; drive efficiencies
Industry & Context.
analytical thought process; keenness to identify trends and actionable insights; troubleshooting and optimizing campaigns as necessary
UK based role and requires individuals to have the right to work in this location
What They're Looking For.
Must Have
Passion for digital marketing, particularly Paid Search and Paid Social, Affinity for numbers and an analytical thought process, basic data analysis knowledge, Foundational Knowledge: Solid understanding of media planning fundamentals (e.g., reach, frequency, channels, formats) relevant to biddable media, Ability to manage time effectively, work as part of a group, proactive and self-motivated, always looking to expand knowledge and capabilities, Attention to detail
Nice to Have
Current certifications (e.g., Google and Microsoft Ads, Meta Blueprint) are a plus
What You'll Do.
Perform keyword research
data analysis to generate insightful commentary for performance reporting
support the management and optimization of both Paid Search and Paid Social campaigns
Perform end-to-end setup of Paid Search and Paid Social campaigns across relevant platforms
Effectively manage designated biddable campaigns
ensuring ongoing and timely optimization and continuously looking for opportunities to improve performance
Undertake regular Quality Assurance (QA) checks to ensure campaigns meet best practice standards
minimizing errors and ensuring consistent adherence to process
Monitor campaign performance and pacing
troubleshooting and optimizing campaigns as necessary to improve performance
Produce detailed and accurate weekly/monthly campaign performance reports and performance commentary
Assist with more detailed analysis including end-of-campaign reporting
quarterly/annual reviews
and standalone projects
Contribute to client testing plans
including supporting the planning
and evaluation of tests with methodical accuracy
Ensure financial accuracy
integrating the planning and buying process
and reconciliation of spends
Support on the day-to-day QA process across activation
minimizing error and risk
and ensuring consistent and accurate adherence to process
How You'll Work.
Team & Collaboration
Working closely with the Biddable Manager; continuously seeking new opportunities through personal research and cross-team collaboration; Collaborate with and support team members in the implementation, optimization, and biddable activation for clients; Contribute to client meetings and participate in ongoing client engagement; Communicate effectively with your Manager, client team, and client contacts regarding deadlines and delivery of work; Work with partners and attend regular platform training to develop biddable skillset and industry knowledge; work as part of a group
Communication Scope
excellent communication skills, both written and verbal
Process & Methodology
planning, execution, evaluation of tests
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