Betfair
Online Betting
BetfairCRMManager
“Betfair CRM Manager at Betfair. Skills: CRM strategy, Lifecycle marketing, Customer experience, Campaign management. Owning and developing the end-to-end CRM strategy for UKI Poker across all lifecycle stages. Planning and executing multi-channel CRM campaigns”
What You'll Achieve.
Delivering UK & Ireland Poker growth through best-in-class lifecycle marketing; Maximise customer value; Drive sustainable growth; Improve retention, actives, and customer value
Industry & Context.
12m Fixed-term contract
What They're Looking For.
Must Have
Experience with CRM strategy across activation, retention, and reactivation, Experience delivering highly personalised, data-driven customer experiences across all channels, Experience collaborating closely with Commercial, Analytics, Brand, and Product teams, Experience owning and developing the end-to-end CRM strategy for UKI Poker across all lifecycle stages (new, active, churned, and lapsed customers), Experience planning and executing multi-channel CRM campaigns across email, push, SMS, in-app, and web messaging, Experience driving segmentation and targeting to deliver personalised, relevant communications, Experience continuously optimising CRM activity through test-and-learn frameworks to improve retention, actives, and customer value, Experience collaborating with Brand teams to ensure messaging is consistent, high-quality, and aligned with Betfair/PokerStars tone of voice, Experience managing stakeholder relationships across multiple teams, ensuring clear communication and prioritisation of initiatives
Nice to Have
Strategic Mindset: Able to define and deliver long-term CRM strategies aligned to business objectives, Customer Focused: Puts the customer at the centre of all decision-making and campaign design, Effective Communicator: Clearly articulates plans, performance and insights to stakeholders at all levels, Results Driven: Takes ownership of outcomes and drives performance improvements through action, Creative Leadership: Able to manage the end-to-end creative build and execution of campaigns, ensuring high-quality output aligned with brand and objectives
What You'll Do.
Owning and developing the end-to-end CRM strategy for UKI Poker across all lifecycle stages
Planning and executing multi-channel CRM campaigns
Driving segmentation and targeting
Continuously optimising CRM activity
Collaborating with Brand teams
Managing stakeholder relationships
How You'll Work.
Team & Collaboration
Collaborating closely with Commercial, Analytics, Brand, and Product teams; Collaborating with Brand teams to ensure messaging is consistent, high-quality, and aligned with Betfair/PokerStars tone of voice; Managing stakeholder relationships across multiple teams
Communication Scope
Effective Communicator: Clearly articulates plans, performance and insights to stakeholders at all levels
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