BetfairCRMExecutive

Betfair CRM Executive # **Betfair CRM Executive – 12m FTC** We’re looking for a CRM Executive to join our CRM Team at Betfair part of Flutter UK & Ireland on a 12m Fixed-term contract. As the Customer Relationship Management (CRM) Executive, you will have the opportunity to effect change in how we deliver a customer-centric approach to all customer lifecycle touchpoints. The CRM team’s core objective is to engage relevant audiences with relevant messages across multiple channels to build lasting customer relationships with the Brand. The role offers the opportunity for an ambitious person to work in a fast-moving environment with a world-class Customer Marketing team. Reporting to the CRM Manager, the key purpose of this role will be to develop, execute and deliver Betfair’s CRM multi-channel communication plan across all lifecycle stages, through optimising campaigns and improving key performance measures. The role will focus mostly on the delivery of the Poker proposition. In an industry that is constantly growing and evolving, the successful candidate will play a key part in ensuring the Betfair CRM team are staying ahead of the game. Using innovative solutions along with data driven actions and decisions, we strive to take CRM to the next level, providing even more personalised, relevant experiences for our customers. # **What you’ll be working on:** You will support the CRM Manager, in the project management, execution and performance reporting of all communications to new, active, churning and lapsed Betfair customers both in the UK and Ireland, based on specific customer segmentation, campaign or behavioural change objectives. This will be achieved by: * Collaborating with our commercial colleagues to ensure that their strategies are understood, prioritised and planned in ways that are efficient, effective and appropriate to the scale of potential return * Collaborating with the Data and Planning teams to ensure the right content is being delivered to the rig