BaseGrowthManager(NewPlatforms)

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. ## **Job Description** The Base Growth Marketing Manager will drive incremental growth across the existing B2B customer base by identifying, building, and scaling new cross-sell platforms. The role focuses on unlocking integration opportunities across internal groups—including B2C, digital and cross-functional teams—while piloting innovative online and on-ground channels that expand reach, improve customer engagement, and drive multi-product ownership. _**DUTIES AND RESPONSIBILITIES:**_ 1\. Platform and Existing Base Growth Strategy * Develop and execute a growth roadmap focused on new platforms that drive cross-sell and multi-product ownership across the B2B base. * Identify high-potential integration points within internal ecosystems such as B2C platforms, digital channels, and social media platforms * Build scalable frameworks for embedding B2B offers in customer journeys outside traditional Sales channels. 2\. Cross-Functional Integration and Partnerships * Lead collaboration with B2C (FVT, Product, ISG & EDS); B2B: Digital, Product and L2A to unlock shared customer opportunities and cross-portfolio growth. * Design and implement integration use cases such as: * Embedding B2B propositions in B2C journeys (e.g., SME conversion from consumer accounts). * Leveraging shared customer data and insights to enable targeted cross-sell. * Co-developing bundled or ecosystem-led offers with internal and external partners. * Establish governance and alignment to ensure seamless customer experience across business units. 3\. New Channel Piloting and Experimentation * Identify, test, and validate new customer acquisition and engagement channels, both online and on-ground. * Lead pilot initiatives such as: * Digital marketplaces, e-commerce, and partner-led channels. * Events,