Manulife
Financial Services
BancassuranceAcquisitionandCampaignSpecialist
“Bancassurance Acquisition and Campaign Specialist at Manulife. Skills: Bancassurance communication strategy, Campaign development and execution, Content creation, Marketing material development, Performance measurement and reporting. Develop and implement comprehensive customer communication plans that support the company's objectives in the bancassurance sector.. Craft clear, compelling, and consistent messages in support of distribution through multiple channels, including press releases, news”
What You'll Achieve.
Contribute to a measurable increase in lead generation and conversion rates for insurance products.; Achieve desired outcomes within the communications budget.; Improved internal alignment.; Increased customer satisfaction and loyalty.
Industry & Context.
Research, information gathering and analytical skills
What They're Looking For.
Must Have
Bachelor’s degree in Communications, Marketing, Journalism, or a related field., Proven experience in communications, customer campaigns, marketing, events or a similar role, preferably within the financial services or insurance industry., Exceptional written and verbal communication skills, with the ability to convey complex information clearly and in an engaging manner., project management skills, with the ability to manage multiple tasks and deadlines simultaneously., Proficiency in using digital communication tools and platforms, including social media, content creation software and editing.
Nice to Have
A keen understanding/relevant experience (3 yrs or more) in the bancassurance or insurance landscape and its unique communication challenges is an advantage., Excellent organizational and prioritization skills, including the ability to meet deadlines, Attention to detail, ability to manage multiple tasks within a fast-paced environment, Self-starter, Research, information gathering and analytical skills, Good writing and verbal skills, Desire to develop communications expertise and investment knowledge
What You'll Do.
Develop and implement comprehensive customer communication plans that support the company's objectives in the bancassurance sector.
and consistent messages in support of distribution through multiple channels
including press releases
and social media as needed and requested.
Creation of marketing materials including but not limited to art cards
collaterals and EDMs.
Measure the effectiveness of customer communication and campaign initiatives using analytics tools and prepare reports for management review and regular reporting.
Maintain a positive public image for the company by managing crisis communication and ensuring transparency and accuracy in all public statements.
Monitor industry trends
competitor initiatives and relevant news to provide insights and recommendations for proactive communication strategies.
Develop and execute communication strategies that align with the company's objectives
resulting in increased brand awareness and engagement within the bancassurance market.
Manage and optimize the communications budget to ensure cost-effective use of resources
while achieving desired outcomes.
How You'll Work.
Team & Collaboration
Collaborate with marketing, sales, and product teams to ensure alignment and consistency in messaging across all customer touchpoints.; Facilitate clear and consistent communication with internal and external stakeholders, measured by improved internal alignment and increased customer satisfaction and loyalty.
Communication Scope
Exceptional written and verbal communication skills; Ability to convey complex information clearly and in an engaging manner; Good writing and verbal skills
Process & Methodology
Ability to manage multiple tasks and deadlines simultaneously.
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