B2BGraphicDesigner

### Job Title: B2B Graphic Designer **Location:** Remote **Working Hours:** Eastern Standard Time (U.S. Hours) **Engagement:** Full-Time - Independant Contractor ### About the Role Pavago on belaf of their client is hiring a **B2B Graphic Designer** who understands how to create **high-performing static ad creatives for cold audiences**. This role is designed for a designer who can take **go-to-market messaging, campaign strategy, and ICP insights** and translate them into **visually compelling ad creatives that drive clicks and conversions.** You will work closely with marketing and growth teams to produce ad creatives used across **LinkedIn, Google Display, Meta, and other digital platforms**. The ideal candidate understands **B2B advertising psychology** , can design for **performance** , and enjoys testing creative variations to improve campaign results. ### Key Responsibilities ### Ad Creative Design * Design **high-converting static B2B ad creatives** for platforms such as **LinkedIn, Google Display, and Meta**. * Translate **campaign briefs, messaging frameworks, and go-to-market strategies** into compelling visual concepts. * Produce **multiple ad variations** to support A/B testing across headlines, visuals, layouts, and CTAs. * Create assets in **multiple formats and dimensions** to meet the requirements of different ad platforms. * Maintain strong **brand consistency** while tailoring creatives for different audience segments. ### Creative Strategy & Collaboration * Interpret **Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives** to inform creative direction. * Collaborate with marketing and growth teams to ensure creative assets align with **campaign performance goals**. * Participate in campaign brainstorming and contribute **creative ideas for new ad concepts**. * Review performance insights with the marketing team and iterate on creative designs based on results. ### Creative Production & Workflow * Manage multiple ad creati