Pavago
Staffing and Recruiting
B2BGraphicDesigner
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“B2B Graphic Designer at Pavago. Skills: Performance Ad Design, B2B Audiences, Creative Strategy, AI Tools. Design high-converting B2B ad creatives. Translate messaging into clear visuals”
What You'll Achieve.
Creative-driven CTR improvement; Conversion rate impact from design; Performance of A/B tested creatives; Speed and volume of creative output; Alignment with campaign goals
Industry & Context.
Translate strategy into design; Iterate based on performance data; Improve creatives based on performance feedback
What They're Looking For.
Must Have
3+ years designing B2B ad creatives, portfolio showing LinkedIn ads, portfolio showing Meta ads, portfolio showing Display creatives, Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Expert in Canva, understanding of Conversion-focused design, understanding of Visual hierarchy, understanding of CTA placement, Experience using AI tools for creative workflows
Nice to Have
Experience with Performance marketing teams, Experience with Demand generation campaigns, Understanding of CTR, Understanding of CPC, Understanding of Conversion rates, Motion graphics / animation experience, SaaS, tech, or B2B marketing background, Familiarity with ClickUp, Familiarity with Asana, Familiarity with Notion
What You'll Do.
Design high-converting B2B ad creatives
Translate messaging into clear visuals
Create multiple variations for ads
Design assets in multiple sizes/formats
Turn ICP insights into creative direction
Understand B2B buyer psychology
Design with attention hierarchy
Design with clarity of message
Design with CTA placement
Support A/B testing across creatives
Iterate based on performance data
Work closely with marketing teams
Align creatives with campaign goals
Align creatives with messaging frameworks
Align creatives with funnel stages
Contribute ideas during campaign brainstorming
Improve creatives based on performance feedback
Manage multiple projects and deadlines
Build reusable templates
Build reusable creative systems
Build reusable asset libraries
Ensure consistent brand quality
Improve speed and efficiency of creative production
Use AI tools for ideation
Use AI tools for concept creation
Use AI tools for creative iteration
How You'll Work.
Team & Collaboration
Work closely with marketing and demand gen teams; Align creatives with campaign goals; Align creatives with messaging frameworks; Align creatives with funnel stages; Contribute ideas during campaign brainstorming; Improve creatives based on performance feedback
Process & Methodology
Manage multiple projects, Manage deadlines
Full Job Description
### **B2B Graphic Designer (Performance Ads, LinkedIn/Meta/Google) – Remote | EST** **Location:** Remote **Working Hours:** EST (U.S. Hours) **Engagement:** Full-Time | Independent Contractor ### **About the Role** We’re hiring a **B2B Graphic Designer** who knows how to design for **performance — not just aesthetics**. This role is focused on creating **high-converting static ad creatives** for cold audiences across: * LinkedIn * Meta (Facebook/Instagram) * Google Display You’ll take **messaging, ICP insights, and campaign strategy** — and turn them into creatives that **drive clicks, engagement, and conversions**. **If you understand that design = performance + psychology + testing, this role is built for you.** ### **What You’ll Own** ### **1\. Performance Ad Creative Design** * Design **high-converting B2B ad creatives** for: * LinkedIn Ads * Google Display Network * Meta Ads Manager * Translate messaging into **clear, scroll-stopping visuals** * Create multiple variations for: * Headlines * Layouts * CTAs * Design assets in multiple sizes/formats ### **2\. Creative Strategy & Testing** * Turn ICP insights into creative direction * Understand **B2B buyer psychology** * Design with: * Attention hierarchy * Clarity of message * Strong CTA placement * Support **A/B testing across creatives** * Iterate based on performance data ### **3\. Collaboration with Marketing & Growth** * Work closely with marketing and demand gen teams * Align creatives with: * Campaign goals * Messaging frameworks * Funnel stages * Contribute ideas during campaign brainstorming * Improve creatives based on performance feedback ### **4\. Scalable Creative Production** * Manage multiple projects and deadlines * Build reusable: * Templates * Creative systems * Asset libraries * Ensure consistent brand quality across campaigns * Improve speed and efficiency of creative production ### **5\. AI-Enhanced Design Workflow** * Use tools like: * Midjourney * Adobe Firefly * ChatGPT * Accelerate: * Ide
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