B2BGraphicDesigner

### **B2B Graphic Designer (Performance Ads, LinkedIn/Meta/Google) – Remote | EST** **Location:** Remote **Working Hours:** EST (U.S. Hours) **Engagement:** Full-Time | Independent Contractor ### **About the Role** We’re hiring a **B2B Graphic Designer** who knows how to design for **performance — not just aesthetics**. This role is focused on creating **high-converting static ad creatives** for cold audiences across: * LinkedIn * Meta (Facebook/Instagram) * Google Display You’ll take **messaging, ICP insights, and campaign strategy** — and turn them into creatives that **drive clicks, engagement, and conversions**. **If you understand that design = performance + psychology + testing, this role is built for you.** ### **What You’ll Own** ### **1\. Performance Ad Creative Design** * Design **high-converting B2B ad creatives** for: * LinkedIn Ads * Google Display Network * Meta Ads Manager * Translate messaging into **clear, scroll-stopping visuals** * Create multiple variations for: * Headlines * Layouts * CTAs * Design assets in multiple sizes/formats ### **2\. Creative Strategy & Testing** * Turn ICP insights into creative direction * Understand **B2B buyer psychology** * Design with: * Attention hierarchy * Clarity of message * Strong CTA placement * Support **A/B testing across creatives** * Iterate based on performance data ### **3\. Collaboration with Marketing & Growth** * Work closely with marketing and demand gen teams * Align creatives with: * Campaign goals * Messaging frameworks * Funnel stages * Contribute ideas during campaign brainstorming * Improve creatives based on performance feedback ### **4\. Scalable Creative Production** * Manage multiple projects and deadlines * Build reusable: * Templates * Creative systems * Asset libraries * Ensure consistent brand quality across campaigns * Improve speed and efficiency of creative production ### **5\. AI-Enhanced Design Workflow** * Use tools like: * Midjourney * Adobe Firefly * ChatGPT * Accelerate: * Ide