AVP,SportsAndTalentMarketing

Responsibilities: - - Set the vision and strategy for WHOOP’s partnerships function, building a high-impact ecosystem of partners across sports, talent, organizations, teams, leagues, creators, ambassadors, and experiential. - Own partnership portfolio strategy and investment decisions, ensuring WHOOP is partnering with the right people, properties, and platforms to drive brand awareness, cultural relevance, and long-term strategic value. - Lead the sourcing, evaluation, structuring, and negotiation of major partnership opportunities, applying strong judgment to prioritize opportunities that elevate the WHOOP brand. - Establish and evolve WHOOP’s roster strategy across elite athletes, sports organizations, creators, and cultural talent in close collaboration with Brand, ensuring alignment to brand positioning, audience priorities, and business goals. - Lead the Creator remit, including experiential, to develop programs, partnerships, and in-market moments that expand WHOOP’s cultural presence and deepen brand connection with key audiences. - Translate partnership agreements into exceptional brand programs by leading cross-functional planning and execution across Brand, Creative, Social, Communications, Product Marketing, Sales, Membership, and other teams as needed. - Lead senior external relationships with professionalism and influence, representing WHOOP with credibility across agents, talent, league offices, team executives, creators, production partners, and other key stakeholders. - Define and lead a clear measurement agenda across the partnerships portfolio, establishing success metrics, performance reviews, and decision-making frameworks that ensure every investment is actively managed, rigorously evaluated, and optimized for brand impact, cultural relevance, and strategic return. - Build, lead, and develop a high-performing partnerships team, setting a high bar for strategic thinking, executional excellence, collaboration, and accountability. Qualifications: