Inovalon
Healthcare
AVP,GTM&CommercialStrategy—RealWorldData
Neural analysis suggests this role is
optimal for Executive candidates.
“AVP, GTM & Commercial Strategy — Real World Data at Inovalon. Skills: Go-to-market strategy, Commercial strategy, Real World Data. Lead commercial strategy. Drive revenue targets”
What You'll Achieve.
Achieve targeted adoption; Achieve pipeline contribution; Achieve revenue outcomes; Ensure profitability; Drive adoption; Drive pipeline conversion; Drive early revenue realization
Industry & Context.
Root cause analysis
Up to 35% travel, Not eligible for immigration sponsorship
What They're Looking For.
Must Have
BA or BS degree, Equivalent work experience, Authorized to work in US
Nice to Have
Master's degree preferred, Relevant technical graduate degree
What You'll Do.
Lead commercial strategy
Drive revenue targets
Identify growth opportunities
Develop multi-year business plans
Define market segment strategies
Lead build/partner decision frameworks
Evaluate M&A opportunities
Translate enterprise strategy
Develop segment-specific commercial plans
Support business planning cycles
Execute commercialization
Establish commercialization model
Operationalize launch playbooks
Lead portfolio planning
Maintain Plan of Record
Own post-launch performance tracking
Optimize RWD products
Evolve pre-sales support
Capture Voice of Customer
Evaluate product profitability
Drive pipeline conversion
Drive early revenue realization
Develop pricing frameworks
Design pricing models
Support deal-level pricing
Incorporate competitive positioning
Refine monetization strategies
Lead Voice of Customer function
How You'll Work.
Team & Collaboration
Partner with senior leaders; Align with sales; Align with product; Align with marketing; Align with finance; Align with legal; Align with customer success; Collaborate with Sales Engineering; Align with Engineering
Communication Scope
External visibility; Internal influence
Process & Methodology
Roadmap planning
Full Job Description
Work Location: This position is designated as remote. However, employees who reside within a 40-mile radius of one of our office locations in Tampa, FL; Canonsburg, PA; or Bowie, MD will follow a hybrid work schedule and are expected to work in the office two days per week (Tuesdays and Wednesdays). Overview The AVP of GTM & Commercial Strategy is a senior commercial leader responsible for driving both the go-to-market execution and the strategic commercial agenda for Inovalon’s Real World Data (RWD) business. This is a true hybrid role — equally weighted between rigorous GTM operationalization and long-range commercial strategy — and serves as the critical link between customers, the sales organization, product teams, and senior leadership. The role owns end-to-end commercialization for Inovalon’s RWD product portfolio, spanning closed and open claims, EHR and clinical notes data, and adjacent data assets and services. The RWD customer base includes life sciences organizations (biopharma, medical device, CROs, and health economics & outcomes research), as well as payers, providers, and other data-driven healthcare organizations. The AVP will bring deep domain expertise in real world data and analytics markets and will be expected to operate with authority at both the strategic and executional level. Reporting to the VP of Commercial Strategy for the Insights business, this role partners closely with senior leaders across Sales, Product, Marketing, Finance, Legal, and Customer Success. It is a high-impact commercial leadership position with significant external visibility and meaningful influence on the growth trajectory of the Insights business unit. Duties and Responsibilities Commercial Strategy & Business Planning - Lead and own the commercial strategy for Inovalon’s RWD business, including revenue targets, market segmentation, growth opportunity identification, and multi-year business planning in alignment with product roadmaps, sales capacity, and financ
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