Formic
Manufacturing
AutomationSalesManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Automation Sales Manager at Formic. Skills: Sales, Territory management, Relationship building. Own and execute a regional territory strategy. Generate and qualify new business opportunities”
What You'll Achieve.
Revenue growth; Market expansion; Pipeline growth; Revenue attainment; Consistent revenue performance
Industry & Context.
Analytical mindset
Willingness and ability to travel up to approximately 75 percent within the assigned region
What They're Looking For.
Must Have
Proven success in full-cycle B2B sales with consistent revenue attainment, Experience owning and growing a geographic territory independently, Demonstrated ability to proactively build pipeline in new or underpenetrated markets, Understanding of manufacturing operations and industrial buying processes, Ability to navigate multi-stakeholder buying committees and technical decision makers, Analytical mindset with the ability to quantify value and clearly communicate ROI, Proficiency with Salesforce or comparable CRM systems
Nice to Have
Knowledge of the regional manufacturing landscape, Experience with industrial robotics, Experience with Robotics-as-a-Service model
What You'll Do.
Own and execute a regional territory strategy
Generate and qualify new business opportunities
Lead consultative discovery conversations
Develop tailored automation solutions
Advance opportunities through the full sales cycle
Build and maintain executive-level relationships
Represent Formic at industry events
Maintain accurate CRM data
Analyze regional manufacturing trends
How You'll Work.
Team & Collaboration
Partner closely with Engineering, Solutions, and Customer teams; Collaborate with Engineering and Solutions teams to develop system concepts
Communication Scope
Clearly communicate ROI
Full Job Description
Who we are: Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive. We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment. Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production. About the team: Formic’s Sales Team drives adoption of automation across SMB and mid-market manufacturing. The team partners closely with Engineering, Solutions, and Customer teams to educate manufacturers, develop territory strategies, and build pipeline through disciplined outreach and consultative selling. About the role: As an Automation Sales Manager, you will be responsible for revenue growth and market expansion within your territory. You will develop and execute a strategic territory plan, build deep knowledge of the regional manufacturing landscape, and establish trusted relationships with manufacturers, integrators, and strategic partners. You will work directly with customers to evaluate automation opportunities, define project requirements, and collaborate with Engineering and Solutions teams to develop system concepts. You will also lead commercial negotiations and own the full sales cycle from initial engagement through contract execution. This is an individual contributor role responsible for driving territory growth, b
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