Reach plc
Media
AudienceEditor
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“Audience Editor at Reach plc. Skills: Audience growth, Social media distribution, Newsletter curation. Identify audience opportunities for growth. Package content for platform performance”
What You'll Achieve.
Grow registered users; Reach new readers; Drive audience growth; Drive high performance content
Industry & Context.
Data-led decision making
Regular office travel
What They're Looking For.
Must Have
Hands-on newsroom writing experience, Proven track record growing audiences, Senior NCTJ/NQJ or equivalent qualified journalist, Up-to-date media law knowledge, Understanding of current social media platforms, Agility to adapt to changing needs, Familiarity with Reach brands and audiences
Nice to Have
Based in the South West, Based in the UK
What You'll Do.
Identify audience opportunities for growth
Package content for platform performance
Manage social media channels
Drive interest in newsletters
Grow direct messaging channels
Implement projects to grow registered users
Find ways to promote content off-platform
Connect with new readers
Oversee multi-platform distribution
Turn casual readers into registered users
Set growth standards for titles
Dive into newsroom projects
Balance daily execution with initiatives
Unlock new brand opportunities
How You'll Work.
Team & Collaboration
Work with title editors; Collaborate with editorial team
Process & Methodology
Agile
Full Job Description
Do you want to shape how millions of readers connect with our stories? As an Audience Editor , you will unlock the biggest social growth opportunities for our brands in the South West, turning data and platform signals into best-practice action across various platforms. You will be an influential member of our editorial team, working closely with title editors and running distribution across social, newsletters, and direct messaging while delivering projects that grow registered users and reach new readers. You will oversee best practice multi-platform distribution across social, newsletters and direct messaging, turning casual readers into loyal, registered users. You’ll set the standards for growth across our titles and dive into high-priority newsroom projects. Data‑led and agile, you’ll balance daily execution with exploratory initiatives that unlock new brand opportunities. This role is primarily home based (with regular office travel for those located near our Bristol, Plymouth or Exeter workspaces). We are ideally looking for candidates based in the South West, but we are open to candidates from across the UK. This is an initial 12 month fixed term contract position. About us Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day. We're home to more than 120 trusted brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star. It's our ability to understand people and the things that matter to them that makes us the UK and Ireland's largest commercial news publisher. We reach 70% of the UK's online population and speak to over 100 million social followers around the world. And we’re just getting sta
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