City Cast
Media
AudienceDevelopmentManager
“Audience Development Manager at City Cast. Skills: Audience development, Local marketing, Brand building, Community engagement. Develop localized marketing plan. Execute localized marketing plan”
Industry & Context.
What They're Looking For.
Must Have
3+ years marketing experience, 3+ years audience engagement experience, Deep knowledge of Philly culture, Deep knowledge of local institutions, Deep knowledge of local events, Deep knowledge of local influencers, Deep knowledge of online communities, Writing skills, Voice skills, High level of organization, Planning skills, Project management skills
Nice to Have
Experience in media industry, Experience in editorial environment
What You'll Do.
Develop localized marketing plan
Execute localized marketing plan
Develop marketing budget
Execute marketing budget
Develop partnerships strategy
Execute partnerships strategy
Develop sponsorships strategy
Execute sponsorships strategy
Develop social media strategy
Execute social media strategy
Develop other tactics strategy
Execute other tactics strategy
Conceive marketing ideas
Capture marketing impact
Serve as marketing calendar keeper
Ensure team readiness
Identify content opportunities
Weave members into content
Develop member incentives
Develop creative ideas for members
Develop social media content plan
Handle marketing aspects
Handle engagement aspects
Coordinate influencer campaigns
Ensure brand visibility
Ensure brand consistency
Ensure presence is engaging
Identify potential partnerships
Adapt national campaigns
Build PR relationships
Execute member events
Manage membership campaign execution
Ensure compelling messaging
Serve as membership point of contact
Drive social community engagement
Monitor social platforms
Monitor audience platforms
Monitor audience touchpoints
Ensure brand consistency
Ensure voice consistency
Ensure marketing strategy consistency
Track social performance
Analyze social performance
Share social performance
How You'll Work.
Team & Collaboration
Central marketing team; HQ membership team; Local Sales Executive
Communication Scope
Writing; Voice
Process & Methodology
Project management
Applying for this Audience Development Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about City Cast?
Real rants from real employees. Read before you apply.