City Cast
Media
AudienceDevelopmentManager
“Audience Development Manager at City Cast. Skills: Audience development, Local marketing, Social media engagement, Community building. Develop marketing plan. Execute marketing plan”
Industry & Context.
Local to Nashville
What They're Looking For.
Must Have
3+ years marketing experience, 3+ years audience engagement experience, Experience creating content strategies, Experience creating audience strategies, Deep knowledge of Nashville culture, Writing skills, Voice skills, High level of organization, High level of planning, High level of project management skills
Nice to Have
Experience in media industry, Experience in editorial environment
What You'll Do.
Develop marketing plan
Execute marketing plan
Conceive marketing ideas
Capture marketing impact
Serve as marketing calendar keeper
Identify opportunities to weave members into content
Develop incentives for members
Develop ideas for attracting members
Develop ideas for engaging members
Develop ideas for retaining members
Be cultural pulse on social media
Inform local content topics
Inform HQ marketing approaches
Develop content approaches
Develop engagement approaches
Drive social community engagement daily
Monitor audience platforms
Monitor audience touchpoints
Ensure brand consistency
Ensure voice consistency
Ensure marketing strategy consistency
Track social performance
Analyze social performance
Share social performance metrics
Track social growth metrics
Analyze social growth metrics
Share social growth metrics
Coordinate giveaway execution
Coordinate influencer campaign execution
Ensure brand visibility at events
Ensure style guide consistency at events
Ensure engaging presence at events
Identify potential partnerships
Adapt national campaigns
Collect local content
Manage local PR outreach
Build relationships with media outlets
Execute member events
Manage local membership campaign execution
Ensure compelling messaging
Serve as primary contact with membership base
Activate members at events
Engage members in chat group
Activate members in chat group
How You'll Work.
Team & Collaboration
Central marketing team; Executive Producer; Creative Producers; Host; HQ membership team; Local Sales Executive; City team
Communication Scope
Writing skills; Voice skills
Process & Methodology
Project management
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