City Cast
Media Production
AudienceDevelopmentManager
Neural analysis suggests this role is
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“Audience Development Manager at City Cast. Skills: Audience development, Local marketing, Brand building, Community engagement. Develop localized marketing plan. Execute localized marketing plan”
Industry & Context.
What They're Looking For.
Must Have
3+ years experience in marketing, 3+ years audience engagement experience, Deep knowledge of Austin's local culture, Deep knowledge of Austin's institutions, Deep knowledge of Austin's events, Deep knowledge of Austin's influencers, Deep knowledge of Austin's online communities, Writing skills, Voice skills, High level of organization, Planning skills, Project management skills
Nice to Have
Experience in media, Experience in editorial environment
What You'll Do.
Develop localized marketing plan
Execute localized marketing plan
Develop marketing budget
Execute marketing budget
Conceive marketing ideas
Capture marketing impact
Serve as local keeper
Manage marketing calendar
Identify member integration opportunities
Develop local member incentives
Develop creative ideas for members
Develop social media strategy
Develop social media content plan
Handle marketing aspects
Handle engagement aspects
Coordinate marketing campaigns
Execute influencer campaigns
Ensure brand visibility
Ensure brand consistency
Ensure engaging presence
Identify potential partnerships
Adapt national campaigns
Collect local content
Manage local PR outreach
Build relationships with media
Execute member events
Manage local membership campaign
Ensure compelling messaging
Serve as primary contact
Drive social community engagement
Monitor audience platforms
Monitor audience touchpoints
Ensure brand voice consistency
Ensure marketing strategy consistency
Track social performance
Analyze social performance
Share social performance
How You'll Work.
Team & Collaboration
Central marketing team; Executive Producer; HQ membership team; Local Sales Executive
Communication Scope
Writing; Voice
Process & Methodology
Project management
Full Job Description
### The Role City Cast is seeking a highly creative and capable marketing professional with a strong local network to help build the City Cast Austin brand, grow its audience, and engage its fans. The Audience Development Manager will be responsible for developing and executing a local marketing strategy across partnerships, sponsorships, PR, social media, out-of-home, and beyond. Our ideal candidate loves getting out in the city, and has a keen sense of the local brands, events, and cultural moments that City Cast Austin should tap into to expand and ignite its fan base. Deadline to apply: June 25, 2026 ### Key Responsibilities ### Planning and Strategy * Collaborate with City Cast’s central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets * Conceive of creative out-of-the-box marketing ideas, test them and capture their impact * Helps ideate on swag or merch when needed for membership or marketing campaigns * Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments * Work with Executive Producer to identify regular opportunities to weave members into content across platforms * Work with HQ membership team to develop special local member incentives such as locally designed artists prints * Develop creative ideas for attracting, engaging, and retaining members * Work with Executive Producer to develop the social media strategy and content plan across Instagram, TikTok, YouTube, and Reddit * Handle all marketing and engagement aspects of the local social media strategy ### Driving Growth and Engagement * Coordinate with the central marketing team to execute giveaways and influencer campaigns * Attend IRL events on City Cast’s behalf. When we're a host or sponsor, ensuring that our brand is visible and consistent with our style guide, and that our pr
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