City Cast

Media Production

AudienceDevelopmentManager

$70–90k Austin, Texas, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Audience Development Manager at City Cast. Skills: Audience development, Local marketing, Brand building, Community engagement. Develop localized marketing plan. Execute localized marketing plan”

Industry & Context.

Media Production

What They're Looking For.

Must Have

3+ years experience in marketing, 3+ years audience engagement experience, Deep knowledge of Austin's local culture, Deep knowledge of Austin's institutions, Deep knowledge of Austin's events, Deep knowledge of Austin's influencers, Deep knowledge of Austin's online communities, Writing skills, Voice skills, High level of organization, Planning skills, Project management skills

Nice to Have

Experience in media, Experience in editorial environment

What You'll Do.

Develop localized marketing plan

Execute localized marketing plan

Develop marketing budget

Execute marketing budget

Conceive marketing ideas

Capture marketing impact

Serve as local keeper

Manage marketing calendar

Identify member integration opportunities

Develop local member incentives

Develop creative ideas for members

Develop social media strategy

Develop social media content plan

Handle marketing aspects

Handle engagement aspects

Coordinate marketing campaigns

Execute influencer campaigns

Ensure brand visibility

Ensure brand consistency

Ensure engaging presence

Identify potential partnerships

Adapt national campaigns

Collect local content

Manage local PR outreach

Build relationships with media

Execute member events

Manage local membership campaign

Ensure compelling messaging

Serve as primary contact

Drive social community engagement

Monitor audience platforms

Monitor audience touchpoints

Ensure brand voice consistency

Ensure marketing strategy consistency

Track social performance

Analyze social performance

Share social performance

How You'll Work.

Team & Collaboration

Central marketing team; Executive Producer; HQ membership team; Local Sales Executive

Communication Scope

Writing; Voice

Process & Methodology

Project management

Full Job Description

### The Role City Cast is seeking a highly creative and capable marketing professional with a strong local network to help build the City Cast Austin brand, grow its audience, and engage its fans. The Audience Development Manager will be responsible for developing and executing a local marketing strategy across partnerships, sponsorships, PR, social media, out-of-home, and beyond. Our ideal candidate loves getting out in the city, and has a keen sense of the local brands, events, and cultural moments that City Cast Austin should tap into to expand and ignite its fan base. Deadline to apply: June 25, 2026 ### Key Responsibilities ### Planning and Strategy * Collaborate with City Cast’s central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets * Conceive of creative out-of-the-box marketing ideas, test them and capture their impact * Helps ideate on swag or merch when needed for membership or marketing campaigns * Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments * Work with Executive Producer to identify regular opportunities to weave members into content across platforms * Work with HQ membership team to develop special local member incentives such as locally designed artists prints * Develop creative ideas for attracting, engaging, and retaining members * Work with Executive Producer to develop the social media strategy and content plan across Instagram, TikTok, YouTube, and Reddit * Handle all marketing and engagement aspects of the local social media strategy ### Driving Growth and Engagement * Coordinate with the central marketing team to execute giveaways and influencer campaigns * Attend IRL events on City Cast’s behalf. When we're a host or sponsor, ensuring that our brand is visible and consistent with our style guide, and that our pr

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