AssociateVicePresident,PaidSearch-EDU

## Accountabilities In this role, you will lead the strategic direction, execution, and optimization of paid search programs across higher education accounts while ensuring measurable performance and long-term client success. Define and evolve paid search strategy for higher education clients, aligning with enrollment cycles, program demand, and institutional objectives. Act as executive sponsor for key client relationships, guiding investment strategy, growth opportunities, and long-term planning. Oversee portfolio performance across multiple accounts, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets. Lead client-facing QBRs and executive-level presentations focused on performance insights and strategic recommendations. Build, mentor, and scale a high-performing search team, supporting career development and organizational growth. Establish testing frameworks, optimization standards, and reporting methodologies across accounts. Collaborate with analytics teams to refine attribution models and improve measurement across long consideration cycles. Drive continuous improvement in campaign structure, bidding strategies, budget allocation, and platform innovation. Ensure accuracy, consistency, and clarity in reporting, translating data into actionable insights and client value. Requirements: You bring deep expertise in performance marketing and paid search leadership, with a strong track record of driving results in complex, data-driven environments. 12+ years of paid search and performance marketing experience, ideally within higher education or lead generation-focused industries. Proven success managing and scaling large, multimillion-dollar budgets across Google Ads and Microsoft Ads. Strong background in delivering measurable business outcomes tied to acquisition, conversion, and efficiency metrics. Experience leading client relationships at an executive level with strong communication and presentation skills. Demonstrated abilit