Trove Brands
E-Commerce
AssociateSEO&GEOManager
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“Associate SEO & GEO Manager at Trove Brands. Skills: SEO, GEO, Owned Media. Lead organic growth strategies. Own SEO and GEO strategies”
What You'll Achieve.
Driving visibility; Driving traffic; Driving long-term growth; Improve brand visibility; Improve indexing; Improve ranking; Improve AI retrieval; Drive organic growth; Maximize impact
Industry & Context.
Analytical; Forward-thinking; Data-driven
What They're Looking For.
Must Have
2–5 years of experience in SEO and GEO, Understanding of SEO fundamentals, Demonstrated experience with GEO, AI search, Written communication skills
Nice to Have
Experience executing content and owned media strategies, Familiarity with Google Search Console, SEMrush, or Ahrefs
What You'll Do.
Lead organic growth strategies
Own SEO and GEO strategies
Define brand positioning
Evolve strategies based on changes
Execute SEO initiatives
Design GEO strategies
Optimize website content
Optimize website structure
Develop owned media strategies
Partner to produce content
Build scalable content frameworks
Identify opportunities
Lead testing and experimentation
Ensure consistent application of best practices
Act as subject matter expert
How You'll Work.
Team & Collaboration
Multiple brands and teams; Digital marketing teams; Product teams; Development teams
Full Job Description
Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style. A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day. Trove Brands is seeking a highly analytical and forward-thinking Associate SEO & GEO & Owned Media Manager to lead and execute organic growth strategies across multiple brands, including BlenderBottle, Whiskware, EcoBrite, and Oath Nutrition. This role will own the development and execution of both traditional SEO and emerging GEO (Generative Engine Optimization) strategies, ensuring Trove Brands is positioned for success across search engines and AI-driven discovery platforms such as ChatGPT, Gemini, and other answer engines. This is a hands-on role for someone who not only understands where search is going, but is excited to build and manage that strategy from the ground up. You will be responsible for driving visibility, traffic, and long-term growth through data-driven content, technical optimization, and ongoing experimentation. Key responsibilities include: Owning and developing SEO and GEO strategies across multiple brands Defining how each brand shows up across traditional search engines and AI-driven discovery platforms Continuously evolving those strategies based on changes in algorithms, AI behavior, and consumer discovery trends This person will execute end-to-end S
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