Varicent

SaaS

AssociateSeller

CA$65–85k Canada Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Entry candidates.

The Brief

“Associate Seller at Varicent. Skills: Outbound prospecting, Pipeline generation, Enterprise sales. Own outbound prospecting efforts into large enterprise organizations, generating net-new pipeline through cold calls, cold emails, and social outreach. Engage C-level executives and senior decision-makers in conversations centered on solving complex Sales Performance Management challenges”

What You'll Achieve.

Create demand, not wait for it.; Grow pipeline.; Meet or exceed outbound activity and meeting-booking KPIs.; Consistently generate qualified opportunities.; Deliver measurable impact on pipeline and revenue growth.

Industry & Context.

SaaS
Eligibility Requirements

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment.

What They're Looking For.

Must Have

1–2 years of experience in a BDR/SDR or SaaS sales role with a outbound focus, ideally targeting enterprise or Fortune 500 accounts, Proficient with Salesforce and video conferencing tools like Zoom, Demonstrated success in meeting or exceeding outbound activity and meeting-booking KPIs, Confidence and resilience when cold calling and engaging senior-level stakeholders, written and verbal communication skills with the ability to personalize messaging at scale, Experience using sales tools such as Salesforce, Salesloft, LinkedIn Sales Navigator and a curiosity for AI-enabled prospecting tools, A proactive, self-starting mindset with a desire to learn about Sales Performance Management, Incentive Compensation and Sales Planning, Ability to work in a fast-paced, metrics-driven, and collaborative environment, Comfort adapting strategies quickly based on data and feedback

Nice to Have

Exposure to MEDDICC or similar sales qualification frameworks, Proven success partnering with marketing on outbound campaigns and account-based initiatives, Previous experience prospecting into complex, multi-stakeholder enterprise environments

What You'll Do.

Own outbound prospecting efforts into large enterprise organizations

generating net-new pipeline through cold calls

Engage C-level executives and senior decision-makers in conversations centered on solving complex Sales Performance Management challenges

Identify and prioritize high-value target accounts within your territory using data

Research accounts deeply to uncover business pains

organizational structure

and strategic initiatives

Execute highly personalized

multi-touch outbound sequences that align Varicent’s value proposition to each prospect’s priorities

Conduct discovery and qualification conversations

Qualify opportunities using frameworks such as MEDDICC

ensuring alignment before passing to Account Executives

detailed records in Salesforce and engagement platforms (e. g.

Continuously analyze performance metrics (connect rates

meetings booked) and iterate on outbound tactics

Contribute ideas to improve outbound campaigns

and prospecting processes

How You'll Work.

Team & Collaboration

Collaborate closely with marketing and sales to uncover opportunities and grow pipeline; Partner closely with Account Executives to build pipeline and set the foundation for long-term revenue growth; Collaborate closely with AEs to refine targeting strategies, messaging, and account plans

Communication Scope

Written communication; Verbal communication; Personalize messaging at scale

Full Job Description

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent: Innovate with Purpose: Build impactful solutions for customers worldwide. Join Excellence: Work in a diverse, collaborative, and innovative team. Shape the Future: Lead in redefining revenue optimization. Grow Together: Unlock your potential in a supportive environment. Join us at Varicent—where your talent and ambition meet limitless opportunities for success! We are seeking a high-performing, outbound-driven Business Development Representative to join our NA team, focused on enterprise prospecting and net-new pipeline creation. In this role, you’ll leverage a multi-channel prospecting approach and collaborate closely with marketing and sales to uncover opportunities and grow pipeline. You’ll also be supported by a growing suite of AI enabled tools. As a BDR at Varicent, your primary mission is to create demand, not wait for it. You will own outbound prospecting into targeted enterprise accounts, leveraging a multi-channel approach across phone, email, social selling, and AI-enabled insights. You’ll partner closely with Account Executives and Marketing to build pipeline and set the foundation for long-term revenue growth. Qualified opportunities have an identified key influencer or decision-maker, identif

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