Vermont Information Processing
AssociateProductMarketer
Neural analysis suggests this role is
optimal for Entry candidates.
“Associate Product Marketer at Vermont Information Processing. Skills: Product marketing, Content marketing, Sales enablement, Messaging, Positioning. Develop positioning. Develop messaging”
What You'll Achieve.
Drive adoption; Drive expansion; Drive pipeline; Create commercial momentum; Reduce sales cycle length; Improve product adoption rates; Improve win rates; Pipeline contribution; Content engagement
Industry & Context.
Analytical mindset; Data analysis
What They're Looking For.
Must Have
1–3 years product marketing, 1–3 years content marketing, 1–3 years sales enablement, B2B SaaS experience, Excellent writing skills, Excellent grammar skills, Translate technical features, Analytical mindset, Use data to test messaging, Measure launch performance, Work cross-functionally, Work with product teams, Work with sales teams, Work with marketing teams, Bachelor's degree
Nice to Have
Beverage alcohol industry familiarity, Three-tier distribution familiarity, Automating workflows experience, Leveraging AI experience, Streamline GTM processes experience, HubSpot familiarity
What You'll Do.
Create sales enablement content
Execute product launch plans
Conduct win/loss analysis
Conduct customer interviews
Maintain competitive intelligence library
Track competitor moves
Track pricing changes
Track market positioning
Support development of case studies
Support development of testimonials
Support development of ROI calculators
Develop campaign messaging
Direct web page design
Write customer newsletters
Write lead-gen content
How You'll Work.
Team & Collaboration
Product teams; Sales teams; Demand gen teams; Design team
Communication Scope
Writing; Grammar
Process & Methodology
Go-To-Market (GTM)
Full Job Description
Ready to make a massive impact? You will be joining a growing Product Marketing team, meaning you won't just be executing, you will be a foundational pillar of our Go-To-Market (GTM) engine. VIP is an established industry leader boasting an incredibly strong, deeply loyal customer base that trusts us to power their daily operations. In this role, you will get your hands on a vast, market-leading product portfolio. You won't just support these products; you will have the unique opportunity to own the messaging for core solutions, actively inform our GTM plans, and collaborate directly with product leaders to shape the future roadmap and vision of our software. The Associate Product Marketer accelerates VIP's ability to bring products and features to market in ways that drive adoption, expansion, and pipeline. You will support the full product marketing lifecycle, from messaging and positioning to launch execution and sales enablement, working closely with product, sales, and demand gen to ensure every release creates commercial momentum. If you are an ambitious, revenue-minded marketer looking for a role with high visibility, true product ownership, and growth potential, this is it. Position Type: Full Time, Remote Key Responsibilities Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions Create sales enablement content — battlecards, objection handling, feature one-pagers that help reps win competitive deals Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions Partner
Applying for this Associate Product Marketer role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about Vermont Information Processing?
Real rants from real employees. Read before you apply.