Unilever
Retail Marketing
AssociatePerformanceLead
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“Associate Performance Lead at Unilever. Skills: Performance marketing, Amazon ecosystem, Data analysis. Execute tactical Amazon plans. Optimize media and content”
What You'll Achieve.
Drive measurable growth in sales, share, and profitability
Industry & Context.
Analytical skills; Problem-solving skills
What They're Looking For.
Must Have
3+ years of experience in performance marketing, retail media, ecommerce, digital marketing, or analytics, Hands on execution experience with Amazon ecosystem including Vendor/Seller Central, Ads, DSP, and AMC, Familiarity with POS data and retail measurement tools (e. g. , Circana, Numerator, or similar syndicated and retailer-provided datasets), proficiency in the Microsoft 365 Suite (Excel, PowerPoint, Teams, etc. ), Comfort working with large datasets and making data-led decisions, Experience in fast-paced, cross-functional environments
Nice to Have
MBA a plus
What You'll Do.
Execute tactical Amazon plans
Optimize media and content
Activate and optimize Amazon Ads campaigns
Monitor spend vs. return
Conduct deep data analysis
Identify trends and performance
Execute launch plans for new products
Oversee content updates
Manage site merchandising
Support promotional strategy execution
Conduct deep dives on competitors
Share insight summaries
How You'll Work.
Team & Collaboration
Partnering closely with Brand, Sales, Finance, and agency teams; Support coordination across brand, sales, finance, and media teams; Contribute to planning sessions; Partner with customer and culture squad teams
Communication Scope
Excellent communication skills
Full Job Description
Purpose & Impact As Associate Performance Lead, you will execute full funnel performance marketing and digital shelf optimization across Unilever Beauty & Wellbeing (B&W) brands on Amazon including TRESemmé, Nexxus, Vaseline, Dove, SheaMoisture and other category-leading brands. You will be responsible for hands-on campaign activation and optimization, digital shelf excellence, and performance analysis to drive measurable growth in sales, share, and profitability. Operating within the Media & Retailer Marketing team, you will help accelerate Unilever’s shift toward performance-led, consumer-centric retail marketing, partnering closely with Brand, Sales, Finance, and agency teams to translate strategy into best-in-class execution. Who You Are You are a detail-oriented, data driven marketer who “swims in the data” and thrives in fast paced environments. You enjoy optimizing campaigns, improving content, and using insights to drive performance. You bring strong analytical skills, operational discipline, and a test and learn mindset. You are energized by the challenge of growing our B&W brands across a competitive Amazon landscape. ________________________________________ What You’ll Do Amazon Strategy & Execution • Execute tactical Amazon plans in alignment with the brand and performance strategy. • Optimize media and content based on strategic guidance, ensuring seamless execution across touchpoints. Media Investment & ROI • Activate and optimize Amazon Ads campaigns across search and display. • Monitor spend vs. return daily/weekly; flag risks and opportunities. • Report performance, trends, and next steps to stakeholders. Performance Analysis • Conduct deep data analysis across POS, media, traffic, conversion, and profitability. • Identify trends and performance drivers; provide data-backed input for strategic decisions. Innovation & Launch Support • Execute launch plans for new B&W products on Amazon. • Update PDPs, detail pages, A+ content, and merchandising based
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