Dentsu
Associate,NewStream-SellSide
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“Associate, New Stream - Sell Side at Dentsu. Skills: Digital media planning, Programmatic, Campaign management, Data-driven approach. Assist with planning campaigns. Reviewing campaigns”
What You'll Achieve.
Optimisation of Commerce campaigns; Reporting; Managing client accounts; Activation, performance and operations of digital media campaigns; Performance insights; Optimization recommendations
Industry & Context.
Analytical mindset; Keen problem-solving; Troubleshooting abilities
What They're Looking For.
Must Have
Bachelor’s degree in a quantitative, marketing, or related discipline, Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint, Ability to handle multiple projects and prioritize responsibilities, Ability to work efficiently in a fast-paced environment, High level of accuracy and attention to detail, Keen problem-solving and troubleshooting abilities
Nice to Have
Experience working in DSPs, Social Platforms (Meta (Facebook/IG)/Instagram, Pinterest, TikTok, Snapchat and/or Twitter), Experience with digital ads trafficking (Campaign Manager, Sizmek, etc.), Intermediate to advanced use of Excel a plus including the ability to use formulas, functions and pivot tables
What You'll Do.
Assist with planning campaigns
Optimisation of campaigns
Manage client accounts
Provide performance insights
Optimization recommendations
Contribute to campaign setup
Daily campaign management
Build trafficking sheets
Assign ad tags and creatives
How You'll Work.
Team & Collaboration
Support the team in reporting; Work with the analytics teams; Support larger media team
Communication Scope
Professional communication; Written communication
Process & Methodology
Ability to handle multiple projects, Prioritize responsibilities
Full Job Description
The purpose of this role is to assist with the planning, reviewing and optimisation of Commerce campaigns whilst supporting the team in reporting and managing client accounts. **Job Description:** As a Digital Media Specialist, you will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. You will support account(s) through a variety of paid tactics such as cross-device display ads, video (i.e. YouTube), and social media (i.e. Meta (Facebook/IG)). The purchasing of ad space is managed through a DSP where cost and placement of clients' ads are controlled. The combination of creativity and strategic flexibility associated with paid media makes this a powerful way for companies to reach potential customers. * Using your analytical mindset, you will support the activation, performance and operations of digital media campaigns across all buying platforms, focused largely on programmatic and partner direct buys. * Provide performance insights and optimization recommendations around programmatic campaigns and supporting tactics * Contribute to campaign setup, QA, pacing and daily campaign management across a variety of vendors and platforms * Quality assurance that encompasses all paid campaign elements including setup, pre-launch and post-launch. * Work with the analytics teams to provide insights to the client when needed * Build trafficking sheets to generate through 3rd party ad server tools such as Campaign Manager and assign ad tags and creatives in DSPs, or with media partners, where applicable. * Support larger media team in identifying forward-thinking strategies and innovations * Contribute to training materials and best practice documentation, in addition to client/media partner call documentation * This position reports to the Manager or Senior Manager, Media Services **Qualifications** * Bachelor’s degree in a quantitative, marketing, or related
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