Power Digital
AssociateMediaDirector
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“Associate Media Director at Power Digital. Skills: Paid media strategy, Client performance, Team development. Drive performance for clients. Drive strategy for clients”
What You'll Achieve.
Meet pacing requirements; Meet KPI requirements; Move the goal posts; Set improved performance expectations; Improve Paid Media’s contribution to business success; Increase billing; Increase channel support; Expand media coverage; Drive business growth for clients; Achieve excellence in account performance; Account for client performance
Industry & Context.
Problem solving; Optimization; Testing; Analysis; Data science
What They're Looking For.
Must Have
6-8+ years of Paid Media experience, Experience managing multiple paid media accounts, Experience driving paid media strategy, Experience with campaign management & strategy across Google & Bing platforms, Experience with full funnel strategy, Client relationship management experience, Reporting insights, Team management experience, Proficiency in spoken and written English at an advanced level
Nice to Have
GA4 knowledge a plus
What You'll Do.
Drive performance for clients
Drive strategy for clients
Drive account growth for clients
Lead client communication
Lead as subject matter expert
Develop paid media strategies
Deploy paid media strategies
Drive business growth for clients
Recommend strategies to clients
Manage paid media accounts
Provide strategic oversight
Meet pacing requirements
Meet KPI requirements
Set improved performance expectations
Manage Media Supervisors
Develop strategic skillsets
Develop technical skillsets
Identify client goals
Identify efficiency requirements
Improve Paid Media contribution
Increase channel support
Propose opportunities to expand media coverage
Expand paid media offerings
Function as primary point of contact
Function as escalation point
Communicate with the client
Maintain held accounts
Perform optimizations
Perform structural updates
Perform bidding methodology updates
Perform conversion type updates
Perform copy revisions
Drive strategic ideation
Design campaign strategies
Adjust campaign strategies
Test full-funnel structures
Verify full-funnel structures
Improve full-funnel structures
Develop effective use of AI tools
Employ AI technologies
Enhance business processes
Optimize business processes
Utilize Nova ecosystem
Leverage Nova ecosystem
Lead paid media strategy
Lead client performance
Support Senior Media Managers
Achieve excellence in channel production
Achieve excellence in account performance
Account for client performance
Master internal reporting analysis
Master external reporting analysis
Understand internal reporting requirements
Execute internal reporting requirements
Develop client reporting
Present client reporting
Achieve excellence in problem solving
Interpret client business goals
Lead structured team meetings
Lead 1:1 meetings with team members
How You'll Work.
Team & Collaboration
Client Service Managers; Group Media Director; Internal meetings; Client meetings; Pitch meetings; Team meetings; 1:1 meetings
Communication Scope
Client communication; Internal communication; External communication; Client presentations; Reporting; Insights; Written English
Process & Methodology
Road-mapping, Testing
Full Job Description
Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: As an Associate Media Director, you will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. You will report directly to the Group Media Director,
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