Power Digital
AssociateMediaDirector
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“Associate Media Director at Power Digital. Skills: Paid Media Strategy, Client Management, Team Leadership. Drive performance, strategy, and account growth. Own all media strategy, planning, execution, analysis, and”
What You'll Achieve.
Drive performance, strategy, and account growth; Meet pacing & KPI requirements; Improve Paid Media’s contribution to business success; Increase billing & channel support; Expand media coverage for new accounts; Drive business growth for clients; Achieve client business goals; Improve performance
Industry & Context.
Problem solving; Optimization; Testing; Analysis
What They're Looking For.
Must Have
6-8+ years Paid Media experience, Manage multiple paid media accounts, Drive paid media strategy, Project road maps, Media plans, Competitive research, Testing and measurement frameworks, Campaign management across Google & Bing, Full funnel strategy, Lead generation, Brand awareness, Measuring incremental lift, Google Analytics, GTM, Conversion and optimization strategy, Write ad copy, Guide creative strategy, Identify asset requirements, Establish creative testing cadence, Client relationship management, Reporting insights, Optimize towards client business goals, Team management, Delegation, Development experience, Meet pacing & KPI requirements, Own paid media strategy, Project ideation, Road-mapping, Testing, Manage team of 2-3 Media Supervisors, Guide work, Delegate tasks, Evaluate performance and sentiment, Work with Client Service Managers, Identify client goals, Priorities & efficiency requirements, Increase billing & channel support, Propose opportunities to expand media coverage, Learn new strategies, Test new platforms, Expand paid media offerings, Primary point of contact, Escalation both internally & externally, Generate reports, Write insights, Communicate with the client, Ongoing maintenance of held accounts, Optimizations, Structural updates, Bidding methodologies, Conversion types, Copy revisions, Drive strategic ideation, Design & adjust campaign strategies, Design & deploy tests, Test, verify, and improve full-funnel structures, Develop effective use of AI tools, Employ AI technologies, Utilize and leverage Power Digital's Nova ecosystem, Lead paid media strategy, Client performance for key accounts, Support Supervisors and Senior Media Managers, Excellence in channel production, Account performance, Mastery of internal and external reporting analysis, Execute internal reporting requirements, Development and presentation of external client reporting, Excellence in problem solving, Client business goal interpretation, Strategic planning, Client and team communication, Lead structured team meetings, Lead 1:1 meetings with team members, Delegation of ownership, Work prioritization, Team development, Proficiency in spoken and written English
Nice to Have
GA4 knowledge a plus
What You'll Do.
Own all media strategy
Lead client communication
Lead as subject matter expert in meetings
Develop and deploy paid media strategies
Drive business growth for clients
Recommend strategies to clients
Manage and oversee paid media accounts
Meet pacing & KPI requirements
Set improved performance expectations
Own paid media strategy
Lead the team with confidence & direction
Manage a team of Media Supervisors
Develop strategic & technical skillsets
Evaluate performance and sentiment
Identify client goals
priorities & efficiency requirements
Improve Paid Media’s contribution to business success
Increase billing & channel support
Propose opportunities to expand media coverage
Expand paid media offerings
Function as primary point of contact and escalation
Communicate with the client
Perform ongoing maintenance of accounts
Drive strategic ideation on all accounts
Design & adjust campaign strategies
Design & deploy tests
and improve full-funnel structures
Develop effective use of AI tools
Employ AI technologies to enhance business processes
Utilize and leverage Power Digital's Nova ecosystem
Lead paid media strategy and client performance
Support Supervisors and Senior Media Managers
Ensure excellence in channel production and account performance
Execute internal reporting requirements
Develop and present external client reporting
Interpret client business goals
Lead structured team meetings
Lead 1:1 meetings with team members
How You'll Work.
Team & Collaboration
Work with Client Service Managers; Work with Group Media Director; Client meetings; Pitch meetings; Internal meetings; Team meetings; 1:1 meetings
Communication Scope
Client communication; Internal communication; External communication; Reporting; Insights; Presentations
Process & Methodology
Road-mapping, Project ideation, Testing, Delegation, Work prioritization
Full Job Description
Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: As an Associate Media Director, you will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. You will report directly to the Group Media Director,
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