Peet's Coffee
AssociateMarketingManager,Loyalty
“Associate Marketing Manager, Loyalty at Peet's Coffee. Skills: Loyalty program execution, CRM, Lifecycle marketing, Customer acquisition. Develop CRM programs. Execute CRM programs”
What You'll Achieve.
Drive adoption; Drive engagement; Drive retention; Maximize member value
Industry & Context.
Performance analysis; Data analysis; Root cause analysis
What They're Looking For.
Must Have
Bachelor's degree, 4+ years CRM experience, 4+ years lifecycle marketing experience, 4+ years retention marketing experience, Hands-on with modern CRM platform, Coding HTML campaigns, Proven track record with A/B testing, Proven track record with performance analysis, Excel skills, SQL skills, Comfort with reporting tools, Comfort with analytics tools, Exceptional written communication, Exceptional verbal communication, Self-starter attitude, Passion for continuous optimization
Nice to Have
Multivariate testing experience, Experience with loyalty programs
What You'll Do.
Develop lifecycle programs
Execute lifecycle programs
Translate business goals into KPIs
Own lifecycle calendar
Balance strategic vision
Balance flawless execution
Develop creative briefs
Partner with design team
Ensure creatives meet goals
Partner with Retail Marketing team
Execute retail blast campaigns
Report on retail blast campaigns
Partner cross-functionally
Align on creative assets
Align on technical requirements
Segment communications
Personalize communications
Analyze member behavior
Build targeted audiences
Mine campaign performance
Deliver actionable reviews
Present recommendations
Apply process improvements
Maximize member value
Drive simultaneous projects
How You'll Work.
Team & Collaboration
Partnering with design; Partner with product; Partner with retail operations; Partner with marketers; Partner with Retail Marketing; Partner with data insights; Partner with customer service; Cross-functional alignment
Communication Scope
Written communication; Verbal communication; Present strategies; Present results; Present recommendations
Process & Methodology
Time management, Planning, Prioritization, Manage timelines, Manage reviews, Manage delivery
Applying for this Associate Marketing Manager, Loyalty role?
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