Abbott Nutrition
Nutrition
AssociateMarketingDirectorDigitalandConsumerConnections
“Associate Marketing Director - Digital and Consumer Connections at Abbott Nutrition. Skills: Digital marketing, CRM, Consumer journey, E-commerce. Drive digital transformation. Develop understanding of digital consumer journey”
What You'll Achieve.
Deliver incremental reach; Achieve KPI targets; Exceed KPI targets; Achieve ROI targets; Exceed ROI targets; Maximize consumer lifetime value; Maximize new user generation; Improve lifetime value; Deliver on business plan commitments
Industry & Context.
Corrective measures; Problem solving
Continuous sitting
What They're Looking For.
Must Have
Minimum 10 years of experience in marketing, Prior experience in CRM, Prior experience in digital marketing, Experienced in managing agencies, Experienced in managing multifunctional teams, Proven success record in digital marketing, Proven success record in digital sales capability, Leadership skills, Financial management skills, Analytic management skills, Organization management skills, Database marketing experience, CRM experience, Data analytics experience, Segmentation experience, P&L responsibility
Nice to Have
MBA is an added advantage, Experienced with Salesforce platforms will be a plus
What You'll Do.
Drive digital transformation
Develop understanding of digital consumer journey
Leverage digital touchpoints
Deliver incremental reach
Increase traffic to e-commerce
Increase conversion to e-commerce
Level up CRM registration
Level up CRM engagement
Oversee development of activation plans
Oversee execution of activation plans
Oversee development of CRM plans
Oversee execution of CRM plans
Participate in presentations to senior management
Create end to end consumer journey
Oversee execution of consumer journey
Initiate corrective measures
Guide brand teams in digital campaign development
Guide brand teams in digital campaign execution
Identify partners for digital content
Identify agencies for digital content
Advise on content strategy
Identify digital influencers
Manage digital influencers
Penetrate dark social
Penetrate closed group communities
Own management of digital channels
Manage Viber channels
Manage Whatsapp channels
Manage estore channels
Guide brand marketing team on digital campaigns
Direct partner agencies on digital campaigns
Recommend corrective actions
Identify opportunities to over deliver
Build marketing team's digital capability
Achieve digital transformation
Be active member of marketing team
Contribute to business planning
Contribute to decision-making
Develop direct to consumer engagement plan
Improve lifetime value
Align brand objectives
Drive industry best practices in CRM strategy
Propose desired changes to be market competitive
Oversee call centre team
Identify call centre staffing needs
Identify call centre technologies
Identify call centre modes of engagement
Implement capabilities within Salesforce platform
Develop framework to measure acquisition cost
Develop framework to measure retention cost
Analyze acquisition cost
Analyze retention cost
Report on acquisition cost
Report on retention cost
Assess channel effectiveness
Assess program effectiveness
Lead development of consumer segmentation
Develop tailored marketing messages
Develop relevant marketing messages
Develop partnerships with external agencies
Evaluate agency performance
Assess agency performance
Propose arising opportunities
Address upcoming challenges
Lead S&OP for consumer inquiries
Lead S&OP for consumer complaints
Develop partnerships with retail partners
Develop partnerships with database partners
Increase recruitment of users
Increase retention of users
Assess competitive strategies
Assess market insights
Make recommendations for CRM programs
Prioritize CRM budget
Deliver on business plan commitments
Interact with executive level management
Interact with Area teams
Interact with Central teams
Interact with outside regulatory bodies
Interact with agencies
Interact with customers
Interact with vendors
Interact with suppliers
How You'll Work.
Team & Collaboration
Brand teams; Marketing team; Partner agencies; Salesforce platform; External agencies; Retail partners; Database partners; Executive management; Area teams; Central teams; Regulatory bodies; Customers; Vendors; Suppliers
Communication Scope
Presentations
Process & Methodology
S&OP
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