WPP Media
Media
AssociateManager,ProgrammaticActivation(MaternityCover)
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“Associate Manager, Programmatic Activation (Maternity Cover) at WPP Media. Skills: Programmatic activation, Campaign management, Client collaboration. Support campaign lifecycle. Execute programmatic campaigns”
Industry & Context.
Optimisation opportunities
What They're Looking For.
Must Have
2+ years digital media experience, Hands-on programmatic campaign activation, Hands-on programmatic campaign management, Practical DSP knowledge, Practical ad server knowledge, Programmatic buying fundamentals knowledge, RTB knowledge, PMPs knowledge, Audience targeting knowledge, Brand Safety knowledge, Viewability knowledge, Ad Fraud knowledge, Manage multiple campaigns, Attention to detail, Organisational skills, Good analytical skills, Proficiency in Microsoft Excel, Proficiency in PowerPoint, Solutions-oriented mindset, Ability to work independently, Ability to work in a team
Nice to Have
Experience in media agency, Experience in trading desk, Experience in ad network
What You'll Do.
Support campaign lifecycle
Execute programmatic campaigns
Monitor campaign performance
Implement optimisation opportunities
Assist manage campaign budgets
Support deal types execution
Maintain programmatic ecosystem knowledge
Contribute campaign performance reports
Build agency relationships
Build client relationships
Support translate client briefs
Collaborate with market teams
Collaborate with ad operations
Collaborate with creative agencies
Contribute campaign performance presentations
Assist maintain sales administration
Assist maintain campaign documentation
Contribute to team culture
Support junior Executives
Support junior Analysts
Participate in WIP meetings
Provide campaign updates
How You'll Work.
Team & Collaboration
WPP agency teams; Client teams; Market teams; Ad operations; Creative agencies; Senior team members; Junior Executives; Junior Analysts
Communication Scope
Data translation; Client presentations
Full Job Description
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Role Summary and Impact We are looking for an Associate Manager, Programmatic Activation to join our team on a 4-month maternity cover basis. This is a hands-on role that sits at the intersection of programmatic execution and client servicing, supporting the delivery of best-in-class programmatic campaigns across WPP Media. You will be responsible for the day-to-day activation, optimisation, and reporting of programmatic campaigns, while building strong working relationships with WPP agencies and internal stakeholders. This is a great opportunity for someone looking to deepen their programmatic expertise in a fast-paced, collaborative environment, with exposure to a broad portfolio of clients and accounts. Skills and Experience Programmatic Activation & Campaign Management: Support the end-to-end campaign lifecycle across assigned accounts, including setup, trafficking, pacing, optimisation, and reporting within platforms such as Display & Video 360, Campaign Manager, The Trade Desk, and AppNexus. Execute programmatic campaigns with accuracy and adherence to campaign briefs, client objectives, and industry best practices. Monitor campaign performance on a daily and weekly basis, identifying and implementing optimisation opportunities across audience, supply source, frequency, geo, creative, and temporal levers. Assist in the m
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