AssociateManager-DataScientist

We are looking for a Data Scientist with strong analytical foundations and hands-on experience in marketing analytics, especially Marketing Mix Modeling (MMM), attribution, forecasting, optimization and business experimentation. This role sits at the intersection of data science, econometrics, AI-enabled analytics, and business strategy. You will work with marketing, sales, retail, and consumer datasets to help brands optimize media investments, improve commercial performance, and drive measurable business outcomes. The ideal candidate combines statistical rigor with modern AI tooling, understands how marketing ecosystems are evolving, and can translate complex analyses into business-ready recommendations for senior stakeholders. **Job Description:** **Key Responsibilities** **Marketing Mix Modeling & Measurement** * Build, maintain, and enhance MMM frameworks across digital, offline, retail, and trade channels * Develop econometric models to quantify media effectiveness, incrementality, halo effects, and ROI * Design approaches for granular optimization across geography, channel, SKU, audience, and funnel stage * Evaluate short-term vs long-term media impact, saturation, adstock, carryover, and diminishing returns * Support budget allocation and scenario planning using optimization techniques **Advanced Marketing Analytics** * Build attribution, propensity, segmentation, pricing, and forecasting models * Develop KPI frameworks across brand, performance, commerce, and retail execution ecosystems * Support analytics for launch planning, product-market fit, and customer lifecycle optimization **AI-Enabled Analytics & Automation** * Leverage modern AI/LLM tools to accelerate insight generation, code development, QA, documentation, and storytelling * Build reusable analytics pipelines and modular modeling frameworks * Explore applications of GenAI agents for automated reporting, scenario generation, simulation, and insight synthesis * Work with cloud and modern data sta