Versant
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AssociateManager,CRMStrategy
“Associate Manager, CRM Strategy at Versant. Skills: CRM strategy, lifecycle marketing, email marketing, mobile marketing, data analysis. Support the development and execution of customer engagement strategies across Fandango’s portfolio of brands, with a focus on email and mobile channels including push notifications, in-app messaging, and SMS.. Execute and optimize weekly CRM campaigns across email and mobile channels, ensuring high-quality delivery across platforms and devices.”
What You'll Achieve.
drive audience engagement and business outcomes; improving engagement; optimizing performance; scaling CRM capabilities across the business
Industry & Context.
translating data into actionable insights; troubleshooting
external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.
What They're Looking For.
Must Have
2+ years of experience in CRM, lifecycle marketing, or related entertainment or direct-to-consumer experience preferred, Hands-on experience with CRM platforms such as Sailthru, Salesforce Marketing Cloud, or Iterable, understanding of segmentation, A testing, behavioral targeting, and lifecycle journey mapping, Experience working with analytics tools (e. g. , Tableau, Looker, Adobe Analytics) and translating data into actionable insights, Working knowledge of HTML/CSS and Adobe Creative Cloud tools (e. g. , Photoshop) for email editing and QA, Ability to manage multiple campaigns and priorities in a fast-paced environment using tools such as Asana or similar
Nice to Have
related entertainment or direct-to-consumer experience preferred
What You'll Do.
Support the development and execution of customer engagement strategies across Fandango’s portfolio of brands
with a focus on email and mobile channels including push notifications
Execute and optimize weekly CRM campaigns across email and mobile channels
ensuring high-quality delivery across platforms and devices.
Manage workflows and timelines using project management tools to ensure on-time execution and clear communication.
Analyze campaign performance
and provide actionable recommendations for optimization.
Maintain quality assurance standards across campaign builds
and asset updates within CRM platforms.
How You'll Work.
Team & Collaboration
Partner with cross-functional stakeholders to align on campaign objectives, timelines, and requirements.; Collaborate effectively across teams and contribute to a shared goal.
Communication Scope
Communicate clearly on timelines, performance, and challenges.
Process & Methodology
Manage workflows and timelines using project management tools to ensure on-time execution and clear communication.
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