Universal Music Group
Music
AssociateManager,AudienceDevelopment
“Associate Manager, Audience Development at Universal Music Group. Skills: email marketing, SMS marketing, audience development, CRM marketing, customer engagement, lifecycle marketing, performance optimization, personalization, audience segmentation. Ideate, build, and manage effective omni channel campaigns for UMe's artists and their music fans. Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention”
What You'll Achieve.
Increase AOV, retention, and LTV; Maximize engagement and conversions; Drive fan engagement, loyalty and lifetime value; Drive business strategy
Industry & Context.
Highly analytical; strategic; analytical skills with the ability to interpret data and translate insights into action
What They're Looking For.
Must Have
2-5 years of experience in email marketing, Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization, A deep understanding of the modern eCommerce landscape and best practices for driving revenue, analytical skills with the ability to interpret data and translate insights into action, Experience with personalization, customer journey building, and retention-driving strategies, Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines, Excellent communication skills with experience liaising with internal and external stakeholders of all levels, as well as presenting data-driven insights to stakeholders and leadership, Experience with ESPs and SMS platforms, as well as basic knowledge of HTML and CSS, Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required, Passionate about learning how modern technology influences consumer marketing behavior, with an interest in learning the ins and outs of marketing technology platforms, Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects, You are proactive and a self-starter, with a desire to learn the complexities of operating within a label environment, are comfortable seeking clarification when needed, and contributing hands-on support to ensure team success
Nice to Have
deep appreciation and understanding of all musical genres and music audience behavior
What You'll Do.
and manage effective omni channel campaigns for UMe's artists and their music fans
Develop and execute a comprehensive email and SMS strategy
optimizing customer journeys
and personalization to increase AOV
Own the email and SMS marketing calendar
ensuring timely execution of campaigns that support business goals
Continuously analyze performance data
implement testing strategies
and iterate on campaigns to maximize engagement and conversions
Lead creative branding initiatives and template redesigns
ensuring all communications align with stakeholder vision and optimization best practices
Drive learning and optimization through A testing
audience segmentation
and personalization tactics
Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts
Provide regular reporting on email and SMS performance
delivering insights and recommendations to stakeholders and leadership
Be an authority on copy and design
leveraging data to drive fan engagement
loyalty and lifetime value
Contribute meaningful reports and translate analytical findings into clear
easily understandable
actionable insights that drive business strategy
How You'll Work.
Team & Collaboration
Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies; Collaborating cross-functionally; Liaising with internal and external stakeholders of all levels; Presenting data-driven insights to stakeholders and leadership; Contributing hands-on support to ensure team success
Communication Scope
Excellent communication skills; Experience liaising with internal and external stakeholders of all levels; Presenting data-driven insights to stakeholders and leadership
Process & Methodology
Excellent organizational and project management skills, Ability to manage multiple campaigns and deadlines
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