Abbott

Healthcare

AssociateHCPOmnichannelMarketingInsightsLead

$100–200k Alameda, California, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Associate HCP Omnichannel Marketing Insights Lead at Abbott. Skills: Omnichannel marketing, Marketing insights, Data strategy, Performance tracking. Assess Omni-Channel Campaign Performance. Define campaign goals”

What You'll Achieve.

Drive optimization; Drive future growth

Industry & Context.

Healthcare
Problems you'll solve

Critical thinking; Analysis

Eligibility Requirements

20% travel

What They're Looking For.

Must Have

Bachelors Degree required, 3 years previous marketing/sales experience, Experience with marketing analytics, Experience with marketing dashboards, Experience with marketing tools, Product management experience, Presentation skills, Communication skills, Strategic planning, Critical thinking, Analysis of market conditions, Collaborate with cross-functional stakeholders, Translate analytics into stories, Experience with digital health

Nice to Have

MBA preferred, MS Degree in Business, Analyze HCP engagement data, Activate HCP engagement data, Design measurement frameworks, Operationalize measurement frameworks, Attribution standardization, KPI standardization, Advanced knowledge Marketing Automation KPIs, A/B testing, Ongoing optimizations, Omni channel orchestration, Segmentation analysis, Targeting, Creative development, Messaging development, Manage multiple tasks concurrently, Executive presence capabilities, Attention to details, Experience working with technology teams, Familiarity with latest analytical tools, Familiarity with dashboard technologies, Familiarity with data warehousing, Familiarity with process, Familiarity with applications

What You'll Do.

Assess Omni-Channel Campaign Performance

Define campaign goals

Assess campaign effectiveness

Assess business impact

Optimize content strategies

Lead Omni-Channel Data Strategy

Define measurement plans

Ensure alignment business objectives

Deliver Actionable Insights

Provide analytical reporting

Drive continuous improvement

Inform strategic decisions

Uncover Growth Opportunities

Analyze HCP behavioral data

Shape customer journeys

Shape content strategies

Define Content Strategy

Leverage performance data

Leverage customer insights

Optimize HCP Cross Channel Engagement

Inform customer journey refinement

Improve next best action recommendations

Manage Performance Dashboards

Manage Data Integrity

Ensure data governance

Ensure data scalability

Consolidate reporting

How You'll Work.

Team & Collaboration

Collaborate with analytic team; Partner with analytics teams; Partner with agencies; Collaborate with commercial teams; Collaborate with digital teams; Collaborate with cross-functional teams; Collaborate with platform teams; Collaborate with enablement teams; Collaborate with data analytics teams

Communication Scope

Presentation; Communication; Executive presence

Process & Methodology

Strategic planning

Full Job Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. ## **JOB DESCRIPTION:** **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: * Career development with an international company where you can grow the career you dream of. * Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. * An excellent retirement savings plan with a high employer contribution. * Tuition reimbursement, the [Freedom 2 Save](https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and [FreeU](https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree. * A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. * A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. **The Opportunity** This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. **The HCP Marketing Insights Lead** for HCP Omnichannel marketing tea

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