Sanofi
Healthcare
AssociateDirector,USConsumerAnalytics
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“Associate Director, US Consumer Analytics at Sanofi. Skills: Consumer analytics, Media measurement, Audience strategy, Data interpretation. Serve as analytics business partner. Translate brand strategy into analytics plans”
Industry & Context.
Hands-on problem solving
What They're Looking For.
Must Have
Bachelor's degree in quantitative field, 5+ years experience in commercial brand/media analytics, Experience with 1st & 3rd party consumer data, Experience with key media channels, Foundation in core statistical methods, Foundation in experimental design, Foundation in causal inference methods, Proficiency in SQL, Proficiency in Python
Nice to Have
PhD preferred, Specific ML framework experience, Cloud platform certs
What You'll Do.
Serve as analytics business partner
Translate brand strategy into analytics plans
Design and interpret insights
Support AI mediated engagement
Partner with Brand and Media teams
Define audience priorities
Define measurement needs
Define test-and-learn opportunities
Develop performance insights
Lead performance readouts
Translate analytical outputs into business implications
Contribute to US Consumer Media Analytics Strategy
Support development of consumer analytics capabilities
Define business requirements for use cases
Define analytical inputs for use cases
Define success criteria for use cases
Design analyses of healthcare and media datasets
Execute analyses of healthcare and media datasets
Interpret analyses of healthcare and media datasets
Translate complex data findings
Help establish repeatable standards
Help establish templates
Help establish QA processes
Help establish documentation
Support prioritization of analytics work
Serve as key member of Advanced Analytics team
Coordinate with TA Advanced Analytics lead
Integrate Consumer Analytics workstreams
Collaborate with Data Science partners
Collaborate with technical partners
Partner with Digital teams
Partner with Data teams
Ensure dashboards meet business needs
Ensure data assets meet business needs
Ensure analytics workflows meet business needs
Collaborate with Sanofi Data Management
Collaborate with Global Digital teams
Ensure robust data infrastructure
Coordinate with agency partners
Coordinate with vendor partners
Engage with offshore analytics hub team members
Ensure analytics outputs are accurate
Ensure analytics outputs are actionable
Ensure analytics outputs are privacy-conscious
Ensure analytics outputs are aligned with policies
Contribute to team culture
How You'll Work.
Team & Collaboration
Brand teams; Media teams; Omnichannel teams; Digital teams; Agency partners; Offshore analytics hub; Data Management teams; Data Engineering teams; Data Science teams; Advanced Analytics team; Therapeutic Area Advanced Analytics lead; Global Digital teams; Vendor partners; Cross-functional teams
Communication Scope
Business communication; Presentation skills
Full Job Description
**Job Title:** Associate Director, US Consumer Analytics * **Location:** Cambridge, MA or Morristown, NJ **About the Job** The **Associate Director, US Consumer Advanced Analytics,** will be responsible for applying data, analytics, and measurement capabilities to improve consumer and patient engagement, media effectiveness, and business decision-making across Sanofi North America. As a member of the Insights and Analytics team, this individual will serve as a strategic analytics partner to assigned brands and indications, while also helping build scalable consumer analytics capabilities that can be leveraged across the portfolio. This role will partner closely with Brand, Media, Omnichannel, Digital, agency partners, and offshore analytics hub resources to translate business questions into actionable insights, audience strategies, measurement plans, and optimization recommendations. The Associate Director will bring strong analytical judgment, hands-on problem solving, and clear business communication to support more timely, consistent, and impactful consumer marketing decisions. This role will sit within the GTMC (Go-to-Market Capabilities) NA Organization, within the Insights & Analytics pillar. This position will report to the Director, US Consumer Advanced Analytics and will be based in Cambridge, MA or Morristown, NJ. ** _Main Responsibilities:_** **Brand Analytics Partnership** * Serve as an analytics business partner to assigned consumer brands and indications, helping translate brand strategy, media priorities, and business questions into clear analytics plans and recommendations. * Design and interpret insights for DTC/P ecosystem, impact assessment of use cases, and support on-going advancements to support AI mediated engagement throughout the customer journey lifecycle. * Partner with Brand and Media teams to define KPIs, audience priorities, measurement needs, test-and-learn opportunities, and optimization questions for Direct to Consumer/Patient campai
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