Sanofi
AssociateDirector,USConsumerAnalytics
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“Associate Director, US Consumer Analytics at Sanofi. Skills: Consumer analytics, Media analytics, Data analysis, Business insights. Serve as analytics business partner. Design and interpret insights”
What You'll Achieve.
Improve consumer and patient engagement; Improve media effectiveness; Improve business decision-making; Drive strategic imperatives
Industry & Context.
Hands-on problem solving; Analytical judgment
What They're Looking For.
Must Have
Bachelor's degree in a quantitative field, 5+ years of experience in commercial brand and/or media analytics, Experience working with 1st & 3rd party consumer data sources, Foundation in core statistical methods, Proficiency in SQL, Proficiency in Python, Ability to translate complex analytical findings into clear, actionable business recommendations, Strong communication and presentation skills, Strategic thinking ability, Ability to work effectively in a highly matrixed environment, Attention to detail
Nice to Have
Master's, MBA, or PhD in a quantitative field, Advanced certification in data science or machine learning, Experience working as a media analyst at a marketing or media agency, Deep hands-on expertise in multi-touch attribution modeling, Experience with key pharmaceutical data sources and analytics platforms, Relevant therapeutic area experience in pharmaceutical analytics
What You'll Do.
Serve as analytics business partner
Design and interpret insights
Partner with Brand and Media teams
Develop performance insights
Lead recurring performance readouts
Contribute to US Consumer Media Analytics Strategy
Support development and scaling of analytics capabilities
Define and execute business requirements
and interpret analyses
Translate complex data findings
Help establish repeatable standards
Support prioritization of analytics work
Serve as key member of Advanced Analytics team
Collaborate with Data Science partners
Partner with Digital and Data teams
Collaborate with Data Management teams
Coordinate with agency and vendor partners
Engage with offshore analytics hub team members
Ensure analytics outputs are accurate
How You'll Work.
Team & Collaboration
Partner closely with Brand, Media, Omnichannel, Digital, agency partners; Coordinate with Therapeutic Area Advanced Analytics lead; Collaborate with Data Science and technical partners; Partner with Digital and Data teams; Collaborate with Sanofi Data Management and Global Digital teams; Coordinate with agency and vendor partners; Engage with offshore analytics hub team members; Work effectively in a matrixed environment
Communication Scope
Clear business communication; Presentation skills; Present independently to cross-functional stakeholders
Full Job Description
**Job Title:** Associate Director, US Consumer Analytics * **Location:** Cambridge, MA or Morristown, NJ **About the Job** The **Associate Director, US Consumer Advanced Analytics,** will be responsible for applying data, analytics, and measurement capabilities to improve consumer and patient engagement, media effectiveness, and business decision-making across Sanofi North America. As a member of the Insights and Analytics team, this individual will serve as a strategic analytics partner to assigned brands and indications, while also helping build scalable consumer analytics capabilities that can be leveraged across the portfolio. This role will partner closely with Brand, Media, Omnichannel, Digital, agency partners, and offshore analytics hub resources to translate business questions into actionable insights, audience strategies, measurement plans, and optimization recommendations. The Associate Director will bring strong analytical judgment, hands-on problem solving, and clear business communication to support more timely, consistent, and impactful consumer marketing decisions. This role will sit within the GTMC (Go-to-Market Capabilities) NA Organization, within the Insights & Analytics pillar. This position will report to the Director, US Consumer Advanced Analytics and will be based in Cambridge, MA or Morristown, NJ. ** _Main Responsibilities:_** **Brand Analytics Partnership** * Serve as an analytics business partner to assigned consumer brands and indications, helping translate brand strategy, media priorities, and business questions into clear analytics plans and recommendations. * Design and interpret insights for DTC/P ecosystem, impact assessment of use cases, and support on-going advancements to support AI mediated engagement throughout the customer journey lifecycle. * Partner with Brand and Media teams to define KPIs, audience priorities, measurement needs, test-and-learn opportunities, and optimization questions for Direct to Consumer/Patient campai
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