Monks
Marketing and Technology Services
AssociateDirector,Strategy-EventsandExperiences
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“Associate Director, Strategy - Events and Experiences at Monks. Skills: Experiential marketing strategy, Retail strategy, Brand activation, Client strategy. Deliver customer-centric, spatial, and retail strategic expertise. Bring hardware and digital products to life through events”
What You'll Achieve.
Drive product understanding and consideration; Drive earned media and long-term loyalty; Win work; Expand the agency's experiential portfolio
Industry & Context.
Identify friction points; Identify engagement opportunities; Solve key critical business challenges
Must be based in the US (California or New York preferred), Subject to Return to Office (RTO) policy
What They're Looking For.
Must Have
5 - 7 years of experience in strategy, at least 4 years in experiential marketing, brand activation, and/or retail strategy, Must be based in the US, Current or recent experience working in an agency environment, Deep knowledge of consumer electronics, hardware, or tech brands, spatial awareness, Understand how to design for dopamine, belonging, and memory, Led or supported strategy for major global rollouts or high-impact "drop" culture activations, proven track record of successfully winning new business, Exceptional ability to articulate complex ideas into simple, human-centric physical experiences, Resilience and adaptability to work in a fast-paced environment
Nice to Have
Experience working specifically with large-scale tech ecosystems, A portfolio demonstrating success in major trade shows (e.g., CES, MWC) or large-scale retail installations
What You'll Do.
Deliver customer-centric
and retail strategic expertise
Bring hardware and digital products to life through events
Define how clients' brands live
Evaluate client objectives and product roadmaps
Develop retail engagement strategies
Determine how people move through spaces
Strategize connection between physical events and digital ecosystems
Define what "success" looks like
Lead strategic narrative for new business pitches
Identify and pursue growth opportunities
Cultivate relationships with senior marketing leaders
Collaborate with Creative Directors
and Fabrication partners
Champion high standards for interactive design
How You'll Work.
Team & Collaboration
Collaborate hand-in-glove with Creative Directors, Technologists, and Fabrication partners
Communication Scope
Exceptional ability to articulate complex ideas
Full Job Description
Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers). About the Role As an Associate Director, Strategy - Events and Experiences, you’ll deliver customer-centric, spatial, and retail strategic expertise for one of our top-tier technology clients. You will bring hardware and digital products to life through best-in-class events, global trade shows, pop-ups, in-store activations, and on-device content working closely with internal leadership to turn brand campaigns into welcoming interactive experiences. We are looking for a dynamic candidate to champion the "phygital" (physical + digital) landscape who is passionate about creating immersive environments and seeking new opportunities to create impactful work in an ever-evolving space. Your job is to define how our clients’ brands live, behave, and sell in the real world—and how those moments seamlessly connect to the purchase journey. Responsibilities: Evaluate client objectives and product roadmaps to design compelling physical footprints, defining how attendees move through a space—whether it is a global trade show booth or a local retail pop-up. Develop retail engagement strategies that drive product understanding and consideration, specifically for consumer electronics, phones, wearables, and smart home devices. Go beyond the data. Determine how people actually move through spaces to identify friction points and "magic moments" with these devices in a physical space. Strategize the connection between physical events and digital ecosystems, ensuring on-ground activations are amplified
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