Monks
Technology
AssociateDirector,Strategy-EventsandExperiences
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“Associate Director, Strategy - Events and Experiences at Monks. Deliver strategic expertise for clients. Bring products to life through events”
What You'll Achieve.
Drive product understanding; Drive consideration; Drive earned media; Drive long-term loyalty; Win new business
Industry & Context.
Identify friction points; Identify magic moments
Based in US (California or New York preferred)
What They're Looking For.
Must Have
7 - 9 years of experience in strategy, At least 5 years in experiential marketing, At least 5 years in brand activation, At least 5 years in retail strategy, Must be based in the US, Current or recent agency experience, Deep knowledge of consumer electronics, Deep knowledge of hardware brands, Deep knowledge of tech brands, Understanding of marketing physical product, Ability to look at floor plan or render, Led or supported strategy for major global rollouts, Led or supported strategy for high-impact activations, Proven track record of winning new business, Resilience and adaptability, Work in fast-paced environment
Nice to Have
Experience with large-scale tech ecosystems, BAS/MA degree in marketing, BAS/MA degree in business, BAS/MA degree in communications, Portfolio demonstrating success in major trade shows, Portfolio demonstrating success in large-scale retail installations
What You'll Do.
Deliver strategic expertise for clients
Bring products to life through events
Turn brand campaigns into interactive experiences
Define how brands live
Connect moments to purchase journey
Evaluate client objectives and roadmaps
Design compelling physical footprints
Define attendee movement through space
Develop retail engagement strategies
Drive product understanding and consideration
Determine how people move through spaces
Identify friction points and magic moments
Strategize connection between physical events and digital ecosystems
Amplify on-ground activations socially and digitally
Drive earned media and long-term loyalty
Define success across experiences
Lead strategic narrative for new business pitches
Translate business challenges into strategic visions
Identify and pursue growth opportunities
Expand agency's experiential portfolio
Cultivate relationships with senior marketing leaders
Act as trusted advisor
Collaborate with Creative Directors
Collaborate with Technologists
Collaborate with Fabrication partners
Ensure strategic concepts are feasible
Champion high standards for interactive design
Push boundaries of physical brand activations
How You'll Work.
Team & Collaboration
Creative Directors; Technologists; Fabrication partners
Communication Scope
Articulate complex ideas
Full Job Description
Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers). About the Role As an Associate Director, Strategy - Events and Experiences, you’ll deliver customer-centric, spatial, and retail strategic expertise for one of our top-tier technology clients. You will bring hardware and digital products to life through best-in-class events, global trade shows, pop-ups, in-store activations, and on-device content working closely with internal leadership to turn brand campaigns into welcoming interactive experiences. We are looking for a dynamic candidate to champion the "phygital" (physical + digital) landscape who is passionate about creating immersive environments and seeking new opportunities to create impactful work in an ever-evolving space. Your job is to define how our clients’ brands live, behave, and sell in the real world—and how those moments seamlessly connect to the purchase journey. Responsibilities: Evaluate client objectives and product roadmaps to design compelling physical footprints, defining how attendees move through a space—whether it is a global trade show booth or a local retail pop-up. Develop retail engagement strategies that drive product understanding and consideration, specifically for consumer electronics, phones, wearables, and smart home devices. Go beyond the data. Determine how people actually move through spaces to identify friction points and "magic moments" with these devices in a physical space. Strategize the connection between physical events and digital ecosystems, ensuring on-ground activations are amplified
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