Monks

Technology

AssociateDirector,Strategy-EventsandExperiences

CA$105–115k Canada
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Associate Director, Strategy - Events and Experiences at Monks. Skills: Events strategy, Experiences strategy, Retail strategy, Brand activation, Customer-centric strategy. Deliver strategic expertise for clients. Bring products to life through events”

What You'll Achieve.

Drive product understanding; Drive product consideration; Drive earned media; Drive long-term loyalty; Win new business; Expand agency portfolio

Industry & Context.

Technology
Problems you'll solve

Identify friction points; Identify magic moments; Translate complex business challenges

Eligibility Requirements

Based in US, California or New York preferred, Return to Office policy

What You'll Do.

Deliver strategic expertise for clients

Bring products to life through events

Turn brand campaigns into interactive experiences

Define how brands live and sell

Connect moments to purchase journey

Evaluate client objectives and roadmaps

Design compelling physical footprints

Define attendee movement through space

Develop retail engagement strategies

Drive product understanding and consideration

Determine how people move through spaces

Identify friction points and magic moments

Strategize connection between physical events and digital ecosystems

Amplify on-ground activations socially and digitally

Drive earned media and long-term loyalty

Define success across experiences

Lead strategic narrative for new business pitches

Translate business challenges into strategic visions

Identify and pursue growth opportunities

Expand agency's experiential portfolio

Cultivate relationships with senior marketing leaders

Act as trusted advisor

Collaborate with Creative Directors

Collaborate with Technologists

Collaborate with Fabrication partners

Ensure strategic concepts are feasible

Champion high standards for interactive design

Push boundaries of physical brand activations

How You'll Work.

Team & Collaboration

Internal leadership; Creative Directors; Technologists; Fabrication partners

Communication Scope

Articulate complex ideas; Human-centric experiences

Full Job Description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers). About the Role As an Associate Director, Strategy - Events and Experiences, you’ll deliver customer-centric, spatial, and retail strategic expertise for one of our top-tier technology clients. You will bring hardware and digital products to life through best-in-class events, global trade shows, pop-ups, in-store activations, and on-device content working closely with internal leadership to turn brand campaigns into welcoming interactive experiences. We are looking for a dynamic candidate to champion the "phygital" (physical + digital) landscape who is passionate about creating immersive environments and seeking new opportunities to create impactful work in an ever-evolving space. Your job is to define how our clients’ brands live, behave, and sell in the real world—and how those moments seamlessly connect to the purchase journey. Responsibilities: Evaluate client objectives and product roadmaps to design compelling physical footprints, defining how attendees move through a space—whether it is a global trade show booth or a local retail pop-up. Develop retail engagement strategies that drive product understanding and consideration, specifically for consumer electronics, phones, wearables, and smart home devices. Go beyond the data. Determine how people actually move through spaces to identify friction points and "magic moments" with these devices in a physical space. Strategize the connection between physical events and digital ecosystems, ensuring on-ground activations are amplified

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