Monks

Technology

AssociateDirector,Strategy-EventsandExperiences

CA$105–115k Canada
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Associate Director, Strategy - Events and Experiences at Monks. Skills: Events strategy, Experiences strategy, Retail strategy, Brand activation. Deliver customer-centric expertise. Bring hardware to life”

What You'll Achieve.

Win new business; Expand agency portfolio

Industry & Context.

Technology
Problems you'll solve

Identify friction points; Identify magic moments

Eligibility Requirements

Based in US, California preferred, New York preferred, Agency environment experience, Return to Office policy

What You'll Do.

Deliver customer-centric expertise

Bring hardware to life

Turn brand campaigns into experiences

Define how brands live

Define how brands behave

Define how brands sell

Connect moments to purchase journey

Evaluate client objectives

Evaluate product roadmaps

Design physical footprints

Define attendee movement

Develop retail engagement strategies

Drive product understanding

Drive product consideration

Determine how people move through spaces

Identify friction points

Identify magic moments

Strategize physical event connection

Strategize digital ecosystem connection

Amplify on-ground activations

Drive long-term loyalty

Define success across experiences

Measure digital behavior

Lead strategic narrative

Identify growth opportunities

Expand agency portfolio

Cultivate client relationships

Act as trusted advisor

Collaborate with Creative Directors

Collaborate with Technologists

Collaborate with Fabrication partners

Champion interactive design standards

Push interactive design boundaries

How You'll Work.

Team & Collaboration

Internal leadership; Creative Directors; Technologists; Fabrication partners

Communication Scope

Articulate complex ideas

Full Job Description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers). About the Role As an Associate Director, Strategy - Events and Experiences, you’ll deliver customer-centric, spatial, and retail strategic expertise for one of our top-tier technology clients. You will bring hardware and digital products to life through best-in-class events, global trade shows, pop-ups, in-store activations, and on-device content working closely with internal leadership to turn brand campaigns into welcoming interactive experiences. We are looking for a dynamic candidate to champion the "phygital" (physical + digital) landscape who is passionate about creating immersive environments and seeking new opportunities to create impactful work in an ever-evolving space. Your job is to define how our clients’ brands live, behave, and sell in the real world—and how those moments seamlessly connect to the purchase journey. Responsibilities: Evaluate client objectives and product roadmaps to design compelling physical footprints, defining how attendees move through a space—whether it is a global trade show booth or a local retail pop-up. Develop retail engagement strategies that drive product understanding and consideration, specifically for consumer electronics, phones, wearables, and smart home devices. Go beyond the data. Determine how people actually move through spaces to identify friction points and "magic moments" with these devices in a physical space. Strategize the connection between physical events and digital ecosystems, ensuring on-ground activations are amplified

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