e. l. f. Beauty
Retail
AssociateDirector,Social&LiveCommerce
“Associate Director, Social & Live Commerce at e. l. f. Beauty. Skills: Social commerce, LIVE commerce, TikTok Shop, Creator economy. Lead Global LIVE Commerce Strategy. Own end-to-end LIVE commerce planning”
What You'll Achieve.
Drive measurable business growth; Maximize awareness and conversion; Maximize ROI
Industry & Context.
Translate performance data into decisions
What They're Looking For.
Must Have
5+ years social commerce experience, Experience with TikTok Shop, Experience with LIVE selling, Experience managing GMV targets, Experience leading cross-functional initiatives, Experience managing agencies, Experience managing creators, Experience managing external partners
Nice to Have
Global mindset preferred, Experience supporting international markets preferred
What You'll Do.
Lead Global LIVE Commerce Strategy
Own end-to-end LIVE commerce planning
Execute LIVE commerce operations
Manage LIVE commerce performance
Build recurring weekly LIVE programming
Scale MegaLIVE events
Drive audience growth
Develop scalable frameworks
Develop operating models
Drive international TSPs
Launch TikTok Shop programs
Grow TikTok Shop programs
Lead social commerce activation plans
Develop merchandising strategies
Develop pricing strategies
Develop promotional strategies
Develop traffic strategies
Develop content strategies
Ensure alignment across teams
Partner with affiliates
Partner with agencies
Partner with TikTok Shop Partners
Partner with influencer teams
Deliver engaging LIVE experiences
Deliver conversion-driving LIVE experiences
Build creator activation frameworks
Connect marketing campaigns to outcomes
Develop innovative storytelling formats
Own key LIVE commerce KPIs
Own LIVE commerce reporting
Develop testing roadmaps
Analyze viewer behavior
Analyze performance data
Improve operational efficiency
Establish best practices
Recommend performance-based traffic packages
Implement performance-based traffic packages
Recommend incentive packages
Implement incentive packages
Expand Omnichannel Reach
How You'll Work.
Team & Collaboration
Cross-functional teams; Brand; IMC; Creative; Digital Commerce; Influencer; Agency partners; Global Social Commerce team
Applying for this Associate Director, Social & Live Commerce role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about e. l. f. Beauty?
Real rants from real employees. Read before you apply.