Sprinto
Global Sales
AssociateDirector-Sales,SMB
Neural analysis suggests this role is
optimal for Lead candidates.
“Associate Director - Sales, SMB at Sprinto. Skills: Sales Leadership, Pipeline Generation, Sales Strategy, Team Development, Field Sales. Independently closing inbound, marketing-generated leads across international markets including the United States, Europe, and APAC. Drive pipeline through field presence”
What You'll Achieve.
annual sales quota of $300,000; short sales cycles (15–20 days); average deal sizes of $3,000–$6,000; Drive pipeline through field presence; make in-person pipeline a first-class metric — not an afterthought; Own the commercial standards — multi-year deal rate, annual billing, pricing discipline; manage to the leading indicators that predict outcomes before the end of quarter; co-owner of the outcomes that depend on them
Industry & Context.
Based in a city with domestic and international airport connectivity — Bengaluru, Mumbai, Delhi, or Hyderabad, Willing to travel significantly across India and the region
What They're Looking For.
Must Have
8+ years in B2B SaaS sales, at least 4 years in a sales leadership role owning a specific region or segment, Experience selling technical solutions — compliance, security, infrastructure, or developer tools — to a CTO, CISO, or Head of Engineering buyer, A proven field seller at heart, Experience building a sales motion from the ground up — outbound, field, or partnerships — and making it repeatable enough for a team to execute without you, A track record of developing leaders, not just managing performers, Comfortable managing a distributed team where not everyone travels as frequently as you do, Remote coaching and accountability are part of the job, Based in a city with domestic and international airport connectivity — Bengaluru, Mumbai, Delhi, or Hyderabad, Willing to travel significantly across India and the region
Nice to Have
You’ve built a pipeline through in-person relationships, not just inbound and outbound sequences, and you know how to make a customer meeting count, A network of SMB decision-makers in India that you’re willing to activate, Relationships with technical buyers — CTOs, CISOs, Heads of Engineering — are a meaningful advantage in this role, You’ve coached someone through the transition from top closer to team leader
What You'll Do.
Independently closing inbound
marketing-generated leads across international markets including the United States
Drive pipeline through field presence
Own the in-person motion for India and APAC
Build and maintain a network of SMB decision-makers in the region
personally model the field-first culture you want the team to replicate
make in-person pipeline a first-class metric — not an afterthought
Build and own the segment playbook
Design the full-funnel pipeline strategy across outbound
Document it into playbooks your TLs can execute
Own the commercial standards — multi-year deal rate
pricing discipline — built into the motion
not enforced deal by deal
Your primary coaching surface is your Team Leads
grow TLs from operators into strategic leaders who can manage their pods independently — including the parts of the team that operate remotely or with less frequent travel
Own the segment strategy
Set the direction for SMB in India and APAC for the next 2–3 years
Define what winning looks like
build the business case for the investments needed to get there
manage to the leading indicators that predict outcomes before the end of quarter
Work across the business
Partner closely with Marketing
and Ops as a co-owner of the outcomes that depend on them
Build and sustain those relationships deliberately — not through escalation
How You'll Work.
Team & Collaboration
Partner closely with Marketing, Finance, Product, and Ops as a co-owner of the outcomes that depend on them; Build and sustain those relationships deliberately — not through escalation
Full Job Description
## Description Sprinto is an AI-native GRC platform that helps organisations manage risks, audits, vendor oversight, and continuous monitoring from a single connected platform. With a team of 350+ employees serving 3,000+ customers across 75+ countries, Sprinto combines scale with expertise to deliver trust and compliance. Backed by top-tier investors such as Accel, Elevation, and Blume Ventures, we’ve raised $31.8M in funding to fuel our mission. Trusted by leading organisations including Whatfix, Anaconda, Ultrahuman, WeWork, AI Foundation, and HackerRank, Sprinto supports 300+ integrations and 200+ global security standards, including SOC 2, ISO 27001, GDPR, HIPAA, and PCI-DSS. Founded in 2020 by second-time entrepreneurs Girish Redekar and Raghuveer Kancherla, Sprinto is recognised as a Leader on G2 in Compliance Automation and has been named a LinkedIn Top Startup multiple years in a row. Sprint With Sprinters At Sprinto, your work has purpose — and your life has space. We are a workplace where you’re empowered to execute on your most ambitious ideas and deliver your best output in a fast-paced, innovative, and supportive environment. Joining Sprinto means you will never run alone; you will always have the freedom to take your shot and the support to go farther than you imagined. What The Role Involves:We are seeking a dynamic AssociateAccount Executive to join our high-velocity sales team. In this role, you will be responsible for independently closing inbound, marketing-generated leads across international markets including the United States, Europe, and APAC. With an annual sales quota of $300,000, you will work on short sales cycles (15–20 days) and average deal sizes of $3,000–$6,000. This role is best suited for driven sales professionals who thrive in remote environments, excel at discovery and demos, and can confidently move deals from lead to close with minimal supervision. ## What Your Impact Will Look Like Drive pipeline through field presence
Applying for this Associate Director - Sales, SMB role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about Sprinto?
Real rants from real employees. Read before you apply.