KINESSO

Performance marketing

AssociateDirector,Programmatic

$120–130k New York, New York, United States
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Associate Director, Programmatic at KINESSO. Deliver media programs. Develop media programs”

Industry & Context.

Performance marketing
Problems you'll solve

Problem definition; Systematic analysis; Weigh alternatives; Propose solutions

What They're Looking For.

Must Have

Proven track-record of seeking new business relationships, Experience building team leadership qualities, Experience working with vendor selections, Expertise in vendor selection, Experience ensuring departmental standards, Intermediate data analysis skills, Provide technical guidance, Comfort with internal/external communication, Advanced communication, Clear communication, Succinct communication

Nice to Have

Advanced ability to anticipate problems, Advanced ability to recognize problems, Advanced ability to define problems, Experience managing existing business relationships, Experience managing partnerships, Experience managing alliances, Proven ability to assess issues, Proven ability to rank issues, Intermediate knowledge of ad tech solutions, Advanced knowledge of ad tech solutions

What You'll Do.

Deliver media programs

Develop media programs

Optimize across channels

Provide guidance on strategies

Provide guidance on optimization

Provide guidance on architecture

Expand revenue opportunities

Approve vendor selections

Oversee team meetings

Lead reporting dashboards

Develop presentations

Own accuracy of reporting

Develop long-term solutions

Collaborate with partners

How You'll Work.

Team & Collaboration

Cross-functional collaboration

Communication Scope

Presentation abilities; Clear communication; Succinct communication

Process & Methodology

Project management, Account management

Full Job Description

Business Overview KINESSO is a technology-driven performance marketing agency that provides actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign. Responsibilities Accountable for the performance, development and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selec

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