Sanofi

Biopharma

AssociateDirectorofRetailMarketing

$149–215k Moosic, Pennsylvania, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Associate Director of Retail Marketing at Sanofi. Skills: Retail marketing strategy, Cross-functional influence, Tactical execution. Lead tactical execution. Identify efficiencies”

What You'll Achieve.

Optimize performance; Optimize resource allocation; Expand VaxServe reach; Drive uptake; Deliver VaxServe P&L

Industry & Context.

Biopharma
Problems you'll solve

Creative problem-solving skills

Eligibility Requirements

Travel ~25-30%

What They're Looking For.

Must Have

Bachelor's degree, 5 years marketing/sales experience, Strategic thinker, Presentation development skills, Excellent interpersonal skills, Excellent verbal communication skills, Excellent written communication skills, Detail-oriented self-starter, Own initiatives from beginning to end

Nice to Have

Master's degree preferred, Lead influence drive results, Manage creative agencies, Manage third-party vendors, Knowledge of US legal-regulatory environment, Navigate promotional materials review, Vaccine marketing experience, Retail pharmacy experience preferred, Travel ~25-30%

What You'll Do.

Lead tactical execution

Identify efficiencies

Optimize resource allocation

Partner with cross-functional teams

Identify growth opportunities

Ensure end-to-end execution

Meet with influential contacts

Expand VaxServe reach

Influence through marketing campaigns

Champion retail segment strategy

Act as field integration lead

Ensure strategic pull through

Identify education needs

Uncover opportunities

Form long-term strategies

Form long-term solutions

Oversee agency management

Oversee vendor management

Measure marketing effectiveness

Monitor marketing effectiveness

Evaluate marketing effectiveness

Report marketing effectiveness

Inform investment decisions

Lead promotional material development

Create promotional materials

Implement promotional materials

Accountable for promotional submissions

Ensure deliverables are met

Ensure compliance with corporate policies

Develop promotional budget

Manage promotional budget

Monitor program productivity

Lead strategy meetings

Support conference planning

Prepare promotional materials

Prepare presentations

How You'll Work.

Team & Collaboration

Cross-functional teams; Retail sales team; Franchise marketing; Market access; Legal; Regulatory; Brand marketing; Market research; Medical review

Communication Scope

Presentation development; Verbal communication; Written communication

Full Job Description

**Job Title:**_Associate Director of Retail Marketing_ * _Location: Moosic, PA_ **About the Role** The Associate Director of Retail Marketing will support the development and implementation of the US retail pharmacy vaccine strategy to optimize performance within the retail segment. This role will drive strategy development and tactical execution within retail to meet customer needs and internal objectives. The individual should have experience working in a cross-functional environment, as they will work closely with retail sales, Sanofi franchise marekting, market access, legal and regulatory. This position requires a highly-motivated individual who can work effectively in a dynamic environment with a high degree of autonomy and creative problem-solving skills to identify trends and future needs and communicate this to all relevant stakeholders. This is a high-impact role requiring strategic vision, cross-functional influence, and accountability for tactical execution in retail and accountability for VaxServe P&L performance. This position is based in the US and will report to the Director of Marketing at VaxServe. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. **About Sanofi:** We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. **Main Responsibilities:** * Lead tactical execution of retail marketing and identify efficiencies across multiple franchises to optimize performance and resource allocation * Partner with cross-functional teams in franchise-relate

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