Sanofi
Biopharma
AssociateDirectorofRetailMarketing
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“Associate Director of Retail Marketing at Sanofi. Skills: Retail marketing strategy, Cross-functional influence, Tactical execution. Lead tactical execution. Identify efficiencies”
What You'll Achieve.
Optimize performance; Optimize resource allocation; Expand VaxServe reach; Drive uptake; Deliver VaxServe P&L
Industry & Context.
Creative problem-solving skills
Travel ~25-30%
What They're Looking For.
Must Have
Bachelor's degree, 5 years marketing/sales experience, Strategic thinker, Presentation development skills, Excellent interpersonal skills, Excellent verbal communication skills, Excellent written communication skills, Detail-oriented self-starter, Own initiatives from beginning to end
Nice to Have
Master's degree preferred, Lead influence drive results, Manage creative agencies, Manage third-party vendors, Knowledge of US legal-regulatory environment, Navigate promotional materials review, Vaccine marketing experience, Retail pharmacy experience preferred, Travel ~25-30%
What You'll Do.
Lead tactical execution
Identify efficiencies
Optimize resource allocation
Partner with cross-functional teams
Identify growth opportunities
Ensure end-to-end execution
Meet with influential contacts
Expand VaxServe reach
Influence through marketing campaigns
Champion retail segment strategy
Act as field integration lead
Ensure strategic pull through
Identify education needs
Uncover opportunities
Form long-term strategies
Form long-term solutions
Oversee agency management
Oversee vendor management
Measure marketing effectiveness
Monitor marketing effectiveness
Evaluate marketing effectiveness
Report marketing effectiveness
Inform investment decisions
Lead promotional material development
Create promotional materials
Implement promotional materials
Accountable for promotional submissions
Ensure deliverables are met
Ensure compliance with corporate policies
Develop promotional budget
Manage promotional budget
Monitor program productivity
Lead strategy meetings
Support conference planning
Prepare promotional materials
Prepare presentations
How You'll Work.
Team & Collaboration
Cross-functional teams; Retail sales team; Franchise marketing; Market access; Legal; Regulatory; Brand marketing; Market research; Medical review
Communication Scope
Presentation development; Verbal communication; Written communication
Full Job Description
**Job Title:**_Associate Director of Retail Marketing_ * _Location: Moosic, PA_ **About the Role** The Associate Director of Retail Marketing will support the development and implementation of the US retail pharmacy vaccine strategy to optimize performance within the retail segment. This role will drive strategy development and tactical execution within retail to meet customer needs and internal objectives. The individual should have experience working in a cross-functional environment, as they will work closely with retail sales, Sanofi franchise marekting, market access, legal and regulatory. This position requires a highly-motivated individual who can work effectively in a dynamic environment with a high degree of autonomy and creative problem-solving skills to identify trends and future needs and communicate this to all relevant stakeholders. This is a high-impact role requiring strategic vision, cross-functional influence, and accountability for tactical execution in retail and accountability for VaxServe P&L performance. This position is based in the US and will report to the Director of Marketing at VaxServe. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. **About Sanofi:** We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. **Main Responsibilities:** * Lead tactical execution of retail marketing and identify efficiencies across multiple franchises to optimize performance and resource allocation * Partner with cross-functional teams in franchise-relate
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