Just Global

B2B

AssociateDirector,Media

S$130–195k ~AI est. Singapore
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Associate Director, Media at Just Global. Skills: Media planning, Media activation, B2B marketing, Cross-channel strategy. Drive media planning process. Drive media activation process”

What You'll Achieve.

Exceed performance goals

Industry & Context.

B2B
Problems you'll solve

Troubleshoot issues; Solve problems

What They're Looking For.

Must Have

7+ years digital marketing, 4+ years B2B media strategy, 5+ years managing team, 2+ years leading process

What You'll Do.

Drive media planning process

Drive media activation process

Integrate cross-channel platforms

Develop media strategies

Translate strategies into plans

Ensure flawless execution

Ensure flawless activation

Partner with Client Services

Build relationships across teams

Consider customer experience

Lead cross-channel planning

Lead cross-channel activation

Understand buyer personas

Articulate buyer roles

Leverage competitive analysis

Derive insights for investment

Identify white space opportunities

Act as integration lead

Collaborate with omnichannel teams

Collaborate with social teams

Collaborate with search teams

Collaborate with content teams

Translate plan to inputs

Oversee media plan maintenance

Ensure plan integrity

Oversee budget pacing

Manage monthly actualization

Maintain quality control

Execute projects completely

Execute campaigns correctly

Execute campaigns accurately

Execute campaigns efficiently

Resolve issues with partners

Ensure GDPR compliance

Follow internal processes

Follow client contractual agreements

Remain embedded in campaigns

Participate in team projects

Formulate data strategy

Foster growth with agency partners

Deliver innovative solutions

Participate in RFP responses

Participate in pitches

Keep current with trends

Keep current with platform evolutions

Contribute to thought leadership

Ensure best practices shared

Ensure best practices maintained

Oversee cross-channel process

Achieve flawless execution

Achieve streamlined operations

Use process best practices

Use activation best practices

Support internal training

Support internal development

How You'll Work.

Team & Collaboration

Cross-channel planning; Cross-channel activation; Client Services teams; Senior media leadership; Agency partners

Communication Scope

Client relationships; RFP responses; Pitches

Full Job Description

Just Global: At Just Global, we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive recurring revenue. We are the heart of B2B. What you are accountable for: The Associate Director, Media is accountable for driving all aspects of the media planning and activation process and workflow, including the integrated workings of cross-channel platforms for a select group of accounts. You will play a critical role as an integration lead, developing media strategies that translate into media plans while also being responsible for ensuring flawless execution and activation of the plan across all channels. Proven leadership experience, established mentorship success stories, extensive integrated media experience, and strategic thinking are all vital in this position. You will also partner closely with Client Services and senior media leadership to build strong relationships across teams while also ensuring our work product is always thoughtful to the entire customer experience across paid channels and every other brand touchpoint our audiences will use in their journey. \ What you are responsible for: Internal Stakeholders Lead the cross-channel planning and activation process and workflow for active campaigns across a select group of accounts Understand and articulate buyer personas, roles in purchase decisions, and media intersection with their content consumption Leverage competitive analysis to derive insights to inform investment strategy and identify white space opportunities Act as key integration lead, collaborating with omnichannel, social, search, and content syndication teams throughout the full life cycle of active campaigns Lead the translation of the plan to inputs for activation; in collabor

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