Kraft Heinz
Food Service
AssociateDirector,Marketing-MealSolutions
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“Associate Director, Marketing - Meal Solutions at Kraft Heinz. Skills: Brand strategy, Portfolio management, Commercialization, Integrated communications. Lead strategic direction and execution for a portfolio of iconic brands. Drive business strategy, brand portfolio management, commercialization”
What You'll Achieve.
Achieving growth in brand equity, market share, revenue, and profit; Meet business goals; Deliver impactful marketing initiatives; Fuel growth; Develop compelling brand communications; Deliver profitable growth; Meet share, volume, and profit targets; Maximize sales, market share, and profitability; Ensure successful launches; Maximize engagement and ROI; Drive breakthrough campaign activations; Fostering an environment of inclusion, empowerment, and accountability
Industry & Context.
Analytical rigor; Navigating complex challenges and ambiguity; Proactive in identifying and resolving obstacles; Strategic thinker who considers multiple perspectives and future impacts when addressing issues; Ability to distill data into actionable insights
What They're Looking For.
Must Have
Bachelor’s degree in business, marketing, or a related field, 7 to 10 years of experience, at least five years in marketing, product innovation, or brand management, Proven ability to build and lead high-performing teams, Demonstrated experience in setting strategic direction, Results-oriented, verbal and written communication skills, communication and presentation abilities, Strategic thinker, Skilled at managing multiple projects simultaneously, Ability to distill data into actionable insights, Proven leadership skills, organizational agility, Ability to prioritize tasks for self and team
Nice to Have
MBA with a focus on marketing, Advanced experience in product and brand management, including P&L responsibility
What You'll Do.
Lead strategic direction and execution for a portfolio of iconic brands
Drive business strategy
brand portfolio management
Drive brand strategy and execute marketing plans
Oversee all aspects of brand performance
Lead the Meal Solutions portfolio team
Define and execute long-term strategy for portfolio
and performance tracking
Develop and execute annual marketing plan
Oversee portfolio positioning and equity-building strategies
Evaluate all aspects of the marketing mix
Identify and respond to emerging category trends
Assess effectiveness of marketing programs
Lead cross-functional teams to execute brand initiatives
Oversee teams leading commercialization process
Collaborate with sales and culinary teams
Deliver B2B marketing communications
Ensure messaging aligns with brand positioning
Build relationships with agencies
Lead and develop a high-performing team
Coach and mentor talent
How You'll Work.
Team & Collaboration
Influence and collaborate with Sales, Finance, Supply Chain, Culinary, and external partners; Collaborate with sales and culinary teams; Lead IAT (Integrated Agency Team) sessions; Ensure alignment on strategic initiatives; Drive collaborative decision-making; Communicate and share vision with the executive team; Effectively delegating tasks
Communication Scope
verbal and written communication skills; communication and presentation abilities; Deliver compelling B2B marketing communications; Ensure messaging aligns with brand positioning
Process & Methodology
Coordinating project management with internal departments and external partners, Skilled at managing multiple projects simultaneously, Delivering on time and within scope
Full Job Description
## _Job Description_ As the Associate Director, Brand Marketing – Meal Solutions for Away from Home, you will lead strategic direction and execution for a portfolio of iconic brands, including Philadelphia Cream Cheese, Kraft Mac & Cheese, Velveeta, Escalon Tomatoes & Heinz Soups. In this high-visibility role, you will drive business strategy, brand portfolio management, commercialization, and integrated communications planning to accelerate growth in the AFH channel. If you are passionate about building brands, leading teams, and delivering measurable results, this is the role for you. This role will be responsible for driving brand strategy and executing comprehensive marketing plans aimed at achieving growth in brand equity, market share, revenue, and profit. This role is responsible for overseeing all aspects of the brand’s performance, ensuring the optimal allocation of resources and budget to meet business goals. The Associate Director leads the Meal Solutions portfolio team in delivering impactful marketing initiatives that align with long-term strategies, using consumer insights to fuel growth and develop compelling brand communications. Success in this role requires an individual who thrives on driving transformation and balancing creative vision with analytical rigor. This position requires a leader who is passionate about building strong teams and leading profitable growth. The Associate Director will gain broad exposure to cross-functional areas such as Sales, Finance, Consumer Insights, Media, Communications, and Operations, ensuring a well-rounded approach to brand development and business success. **Essential Functions & Responsibilities ** **1\. Business Strategy & Leadership** * Define and execute long-term strategy for the AFH Meal Solutions portfolio to deliver profitable growth. * Own annual planning, goal setting, and performance tracking for Philadelphia, Kraft Mac & Cheese, Velveeta, and Escalon Tomatoes and Heinz Soups brands. * Serve as a st
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