Santen

Healthcare

AssociateDirectorMarketing

€105–155k ~AI est. Paris, Ile-de-France, France FULL TIME
The Brief

“Associate Director Marketing at Santen. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Define France brand plans. Lead France brand plans”

What You'll Achieve.

Maximize access and growth; Achieve commercial objectives; Ensure ROI; Ensure long-term profitability

Industry & Context.

Healthcare
Problems you'll solve

Analytical skills

What They're Looking For.

Must Have

8–10+ years marketing experience, Pharmaceutical industry experience, University degree or equivalent, Proven track record launching products, Cross-functional leadership experience, Deep marketing expertise, Strategic thinking/planning/analytical skills, Executive-level stakeholder management, Fluent French & English

Nice to Have

Experience in ophthalmology

What You'll Do.

Define France brand plans

Lead France brand plans

Own France brand plans

Develop France brand plans

Execute France brand plans

Drive sustainable growth

Shape market initiatives

Develop penetration strategies

Execute penetration strategies

Track market performance

Lead cross-functional development

Own marketing strategy

Make portfolio prioritization decisions

Provide strategic recommendations

Anticipate market evolutions

Shape franchise strategy

Lead EMEA discussions

Act as workstream lead

Act as country representative

Develop multichannel strategies

Execute multichannel strategies

Align strategies with profiles

Ensure integrated plan

Act as Santen representative

Identify developments

Ensure project delivery

Coordinate congress presence

Ensure event presence

Provide thought leadership

Input into EMEA campaigns

Localize national campaigns

Ensure effective rollout

Execute campaigns in field

Track brand performance metrics

Lead development of country plans

Develop annual budgets

Contribute to efficiency initiatives

Maximize brand performance

Maximize profitability

Control promotional expenses

Manage promotional budgets

Identify efficiencies

Collaborate with EMEA teams

Collaborate with sales

Collaborate with stakeholders

Analyze market trends

Analyze competitor trends

Recommend business opportunities

Hold P&L responsibility

Ensure effective investment trade-offs

Ensure long-term profitability

Participate in financial governance

Participate in business reviews

How You'll Work.

Team & Collaboration

Cross-functional teams; EMEA marketing teams; Sales leadership; Finance; Market Insights; General Management

Communication Scope

Executive presentations

Process & Methodology

Strategic planning

Free ATS check

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