Baxter
Healthcare
AssociateDirector,DownstreamMarketing,ACM
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“Associate Director, Downstream Marketing, ACM at Baxter. Skills: Downstream marketing strategy, Commercial execution, Revenue growth. Lead downstream marketing strategy. Own market activation”
What You'll Achieve.
Drive market adoption; Accelerate revenue growth; Improve funnel conversion; Improve targeting; Improve segmentation; Improve customer engagement; Improve adoption; Improve utilization
Industry & Context.
Quantitative assessment; Qualitative assessment; Decision-making
What They're Looking For.
Must Have
8+ years medical device downstream marketing, 8+ years commercial strategy, 8+ years product management, High proficiency PowerPoint, High proficiency Word, High proficiency Excel, Experience managing talent, Experience developing talent, Demonstrated success driving downstream commercial execution, Demonstrated success market development, Demonstrated success revenue growth healthcare technology, Excellent quantitative assessment ability, Excellent qualitative assessment ability, Proven business acumen, Proven decision-making ability
Nice to Have
MBA preferred, Experience ambulatory cardiac monitoring, Experience cardiology space
What You'll Do.
Lead downstream marketing strategy
Own market activation
Own demand generation
Own portfolio revenue performance
Drive development global GTM plans
Drive execution global GTM plans
Drive development commercialization plans
Drive execution commercialization plans
Translate customer insights
Translate competitive intelligence
Translate market dynamics
Develop actionable commercial programs
Partner with regional marketing
Partner with commercial teams
Design digital assets
Design field enablement programs
Lead cross-functional launch teams
Ensure seamless execution global product introductions
Measure program effectiveness
Champion modern marketing capabilities
Optimize commercial programming
Manage commercial performance
Identify strategic opportunities
Oversee value proposition development
Oversee product storytelling
Differentiate portfolio
Increase market leads
Optimize portfolio profitability
Manage pricing strategy
Manage lifecycle revenue
Develop and deploy sales training
Develop and deploy competitive positioning
Develop and deploy objection-handling guides
Develop and deploy customer-facing content
Partner with regional sales teams
Understand field needs
Improve funnel conversion
Improve customer engagement
Serve as Voice of the Customer
Communicate insights internal teams
Steer program refinement
Understand clinical workflows
Develop customer journey maps
Identify opportunities improve adoption
Identify opportunities improve utilization
Use advanced analytics
Track funnel performance
Track adoption metrics
Collaborate across business units
Drive alignment commercial priorities
Ensure consistent messaging globally
Ensure cutting-edge messaging globally
Work with Upstream Marketing teams
Share market feedback
Influence product roadmaps
Support evidence generation
Partner with Medical Affairs
Develop evidence-based adoption strategies
Lead downstream marketers
Mentor downstream marketers
Develop downstream marketers
Foster accountability culture
Foster collaboration culture
Develop strategic capabilities
Develop executional capabilities
How You'll Work.
Team & Collaboration
Cross-functional launch teams; Regional marketing teams; Commercial teams; Regional sales teams; Upstream Marketing teams; Medical Affairs teams; Business units
Communication Scope
Strategic storytelling; Presentation skills; Cross-functional leadership
Process & Methodology
Manage multiple concurrent projects
Full Job Description
**This is where** your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. **Your role:** The Associate Director of Ambulatory Cardiac Monitoring (ACM) Marketing is responsible for leading global downstream marketing strategy, execution, and commercial enablement for Front Line Care’s Ambulatory Cardiac Monitoring business. This role focuses on driving market adoption, accelerating revenue growth, developing and optimizing commercial programs, and enabling regional sales teams with strong go-to-market (GTM) execution. The position manages a team of downstream marketers and partners closely with sales, medical affairs, and upstream marketing teams to ensure strong market adoption, differentiated positioning, and consistent execution. This leader gathers customer insights, shapes value propositions, develops demand-generation strategies, and ensures successful commercialization across the ACM portfolio. **What You 'll be doing: ** _Commercial Strategy & Execution_ * Lead downstream marketing strategy for the ACM business, owning market activation, demand generation, and portfolio revenue performance. * Drives development and execution of robust global GTM and commercialization plans for both new and existing products. * Translates customer insights, competitive intelligence, and
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