Weekday AI
AssociateDirector/Director-Communications
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“Associate Director / Director - Communications at Weekday AI. Skills: communications strategy, brand leadership, digital and creative leadership, media, visibility & thought leadership, campaigns & events, ethical & sensitive communications leadership, donor & stakeholder communications, leadership & team management. Develop and execute a clear, mission-aligned communications strategy. Create tailored messaging for government bodies, education departments, and implementation partners”
What You'll Achieve.
Lead communications strategy to support a shift from direct program delivery to a multi-state, government-led multiplier model; Amplify awareness initiatives aimed at reaching millions of children and families through Personal Safety Education (PSE); Build compelling narratives for government stakeholders, institutional donors, and global partners; Establish scalable systems, processes, and teams to support long-term communication goals; Opportunity to lead communications at scale and create meaningful social impact; High-visibility leadership role with direct influence on strategy and growth
What They're Looking For.
Must Have
10–12 years of progressive experience in communications, including at least 5 years in a leadership role, Experience in the development sector, Demonstrated expertise in content strategy, crisis communication, donor engagement, and media outreach
Nice to Have
candidates from public health, gender, mental health, or journalism backgrounds are also encouraged to apply
What You'll Do.
Develop and execute a clear
mission-aligned communications strategy
Create tailored messaging for government bodies
education departments
and implementation partners
Establish a consistent brand voice that balances empathy
and advocacy across all channels
Design and oversee a robust digital ecosystem across web
and emerging platforms
Ensure audience engagement while safeguarding institutional reputation
Drive media relations
build journalist networks
and enhance organizational visibility
Identify and secure speaking opportunities
Lead development of high-impact communication assets such as reports
Conceptualize and execute large-scale awareness campaigns aligned with organizational goals
Lead communication strategies for fundraising initiatives
and public engagement drives
Manage communications around sensitive topics with a trauma-informed and ethical approach
Ensure confidentiality
and dignity in all storytelling and public messaging
Handle crisis communications with maturity and responsibility
consistent communication journeys for donors and institutional partners
Translate complex program data into compelling impact narratives
Strengthen long-term engagement with funders through strategic storytelling
and lead a high-performing communications team across PR
and creative functions
Manage external agencies and partnerships effectively
Oversee communications budgets and allocate resources for maximum impact
How You'll Work.
Team & Collaboration
Build strong, consistent communication journeys for donors and institutional partners; Build, mentor, and lead a high-performing communications team across PR, digital, and creative functions; Manage external agencies and partnerships effectively
Communication Scope
Excellent writing and storytelling skills with the ability to simplify complex narratives; communication skills in proficiency in Hindi or other regional languages is an advantage
Process & Methodology
strategic planning and execution capabilities in communications
Full Job Description
**This role is for one of the Weekday's clients** **Salary range: Rs 2000000 - Rs 2500000 (ie INR 20 - 25 LPA) ** Min Experience: 10 years Location: Mumbai JobType: full-time We are seeking a strategic and mission-driven communications leader to design and execute a comprehensive communications roadmap during a critical phase of organizational scale-up. This role will be instrumental in shaping brand narrative, strengthening stakeholder engagement, and driving large-scale awareness initiatives focused on prevention, education, and systemic change. The position requires a strong blend of strategy, storytelling, digital leadership, and ethical communication practices. **Requirements** **Key Objectives:** * Lead communications strategy to support a shift from direct program delivery to a multi-state, government-led multiplier model * Amplify awareness initiatives aimed at reaching millions of children and families through Personal Safety Education (PSE) * Build compelling narratives for government stakeholders, institutional donors, and global partners * Establish scalable systems, processes, and teams to support long-term communication goals **Key Responsibilities:** **Communications Strategy & Brand Leadership** * Develop and execute a clear, mission-aligned communications strategy * Create tailored messaging for government bodies, education departments, and implementation partners * Establish a consistent brand voice that balances empathy, credibility, and advocacy across all channels **Digital & Creative Leadership** * Design and oversee a robust digital ecosystem across web, social media, and emerging platforms * Ensure strong audience engagement while safeguarding institutional reputation **Media, Visibility & Thought Leadership** * Drive media relations, build journalist networks, and enhance organizational visibility * Identify and secure speaking opportunities, conferences, and sector platforms * Lead development of high-impact communication assets such as rep
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