Lonza
life sciences
AssociateDirector,DigitalMarketing–Website,UserExperience&Search
“Associate Director, Digital Marketing – Website, User Experience & Search at Lonza. Skills: Website strategy, Search strategy, User experience, AI search. Define and manage global website strategy. Shape user journey from discovery to conversion”
What You'll Achieve.
Drive brand and commercial outcomes; Measurable commercial impact; Measurable growth in visibility and organic traffic; Improve AI-driven discovery and citation; Improve conversion across key journeys; Clearly show web health and channel impact; Tied to commercial outcomes
Industry & Context.
Audits and gap analyses; Competitive search intelligence; Translating performance insights into prioritized improvements
What They're Looking For.
Must Have
Bachelor’s degree in marketing, digital, information science, or related field, 10+ years’ experience in digital marketing, with deep expertise in SEO, website strategy, and digital experience, Proven SEO leadership, spanning content strategy, technical SEO, performance analysis, and measurable growth in visibility and organic traffic, understanding of AI‑driven search, including hands‑on exposure to generative search platforms (e. g. Google AI Overviews, ChatGPT, Perplexity) and emerging GEO best practices, Solid UX and CRO foundation, including journey design and use of behavioral analytics to inform experience decisions, Web analytics capability, particularly GA4, tag management, and performance dashboards, Experience managing or collaborating with external agencies, cross‑functional collaborator, able to influence marketing, sales, technology, and senior stakeholders in a global environment, Experience in B2B or complex technical environments, with the ability to understand and communicate scientific or technical topics, Excellent written and verbal communication skills and experience working cross-functionally
Nice to Have
Experience in life sciences, biopharma, biotech, or CDMO/CRO environments, Familiarity with enterprise CMS platforms (e. g. Sitecore, Drupal, Adobe Experience Manager), Experience with SEO, testing, and optimisation tools (e. g. Semrush, Ahrefs, Screaming Frog, Optimizely etc. ), Working knowledge of structured data, schema, and entity‑based SEO relevant to GEO and AI search, Understanding of WCAG accessibility standards and web governance, Experience with ABM and its implications for web personalisation and conversion, Exposure to web development concepts sufficient to partner credibly with web development teams, Degree or equivalent professional qualification in marketing, digital, or life sciences
What You'll Do.
Define and manage global website strategy
Shape user journey from discovery to conversion
Lead AI search strategy
Own web analytics strategy
Own website strategy for lonza.com
Own global organic search strategy
Translate strategy into website roadmap
Govern global web standards
Drive continuous optimisation
Set SEO-driven content priorities
Manage external SEO agency
Drive competitive search intelligence
Define and implement GEO framework
Establish measurement for AI search visibility
Translate AI search insights into action
Continuously monitor AI search landscape
Partner with Digital Marketing on landing pages
Ground UX decisions in user insight
Lead analytics agency and performance framework
Turn data into action
Own website analytics and optimization stack
How You'll Work.
Team & Collaboration
Working cross‑functionally with Digital Marketing, Web Development, Global Marketing, and Sales teams; Serve as the strategic interface between Global Marketing and web development team; Act as the primary web and search strategy partner to Digital Marketing leads; Partner with Sales and Global Marketing; Serve as the internal authority on search, UX and AI search; Contribute as the SME to digital planning, budget discussions, and agency reviews
Communication Scope
Excellent written and verbal communication skills; experience working cross-functionally
Process & Methodology
Convert strategy into a focused website roadmap, Defining phased delivery and success measures
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