Star Plus
OTT & TV ecosystem
AssociateDirector-DigitalMarketing,StarPlus
Neural analysis suggests this role is
optimal for Senior candidates.
“Associate Director - Digital Marketing, Star Plus at Star Plus. Skills: Social media marketing strategy, Subscriber acquisition, Subscriber retention, Performance marketing, OTT marketing metrics. Managing social media campaigns for new launches.. Overlooking the marketing and overall health of some sustenance shows.”
What You'll Achieve.
Maximize subscriber acquisition, engagement, and retention for Star Plus content on JioHotstar; Maximize content discovery and conversion; Ensure Star Plus maintains a competitive edge in subscriber engagement; Ensure seamless execution of marketing campaigns and accurate reporting; Showcasing campaign ROI and impact on JioHotstar growth
Industry & Context.
Analyze OTT consumption data, subscriber metrics, and campaign performance to identify marketing growth opportunities, optimize marketing spend, and provide actionable insights
What They're Looking For.
Must Have
7+ years of experience exclusively or predominantly within an OTT platform's marketing team, or a digital agency with a focus on subscriber acquisition and growth for streaming services., Postgraduate qualification required (MBA in Marketing/Digital Communication preferred).
Nice to Have
MBA in Marketing/Digital Communication preferred.
What You'll Do.
Managing social media campaigns for new launches.
Overlooking the marketing and overall health of some sustenance shows.
Define and execute the comprehensive social media marketing strategy for Star Plus content.
Lead marketing initiatives for new subscriber acquisition and existing subscriber retention for Star Plus content acrossTV & JioHotstar using performance marketing
and content marketing.
Analyze OTT consumption data
and campaign performance to identify marketing growth opportunities
optimize marketing spend
and provide actionable insights for Star Plus content on JioHotstar.
Develop and manage the creation of highly effective
native marketing assets and creatives optimized for various OTT platforms
and JIOHOTSTAR UI/UX to maximize content discovery and conversion.
Proactively identify emerging OTT marketing trends
and digital marketing innovations to ensure Star Plus maintains a competitive edge in subscriber engagement.
How You'll Work.
Team & Collaboration
Collaborate with the JioHotstar product and content teams to ensure Star Plus content is optimally positioned and promoted within the platform's marketing channels, aligning with overall JioHotstar growth objectives.; Collaborate intensely with Internal Digital Growth Teams, JioHotstar Product & Content Marketing Teams, Social Listening, and Analytics teams to ensure seamless execution of marketing campaigns and accurate reporting.; Manage relationships with digital marketing, performance, and creative agencies, ensuring strategies are aligned with OTT growth and JioHotstar marketing objectives.
Full Job Description
## Description Job Summary: This is a critical role in the marketing team that will contribute to the overall reach growth of the channel. This role will be responsible for managing social media campaigns for new launches. It will involve overlooking the marketing and overall health of some sustenance shows. About the team: This team drives the growth of the Star Plus brand and its content specifically within the OTT & TV ecosystem, with a primary focus on JioStar's streaming platform - JioHotstar. We develop and implement data-driven marketing strategies to maximize subscriber acquisition, engagement, and retention for Star Plus content on JioHotstar, leveraging advanced digital techniques and understanding the unique OTT consumer journey. ## Key Responsibilities Define and execute the comprehensive social media marketing strategy for Star Plus content. Lead marketing initiatives for new subscriber acquisition and existing subscriber retention for Star Plus content acrossTV & JioHotstar using performance marketing, CRM, and content marketing. Analyze OTT consumption data, subscriber metrics, and campaign performance to identify marketing growth opportunities, optimize marketing spend, and provide actionable insights for Star Plus content on JioHotstar. Develop and manage the creation of highly effective, native marketing assets and creatives optimized for various OTT platforms, digital channels, and JIOHOTSTAR UI/UX to maximize content discovery and conversion. Collaborate with the JioHotstar product and content teams to ensure Star Plus content is optimally positioned and promoted within the platform's marketing channels, aligning with overall JioHotstar growth objectives. Proactively identify emerging OTT marketing trends, platform features, and digital marketing innovations to ensure Star Plus maintains a competitive edge in subscriber engagement. Collaborate intensely with Internal Digital Growth Teams, JioHotstar Product & Content Marketing Teams, Social Lis
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